Social Media & Influencer Specialist – Invivo Healthcare
Location: Stroud, UK (Hybrid / Flexible)
Salary: £40,000 – £45,000 depending on experience
Reports to: Marketing Manager
About Invivo Healthcare
Invivo Healthcare is a leading UK-based nutritional supplement company on a mission to improve health and wellbeing through innovative, science-backed products.
We distribute a well-established third-party supplement range (~£1m annual revenue) across the UK & Ireland and have developed our own 22 SKU portfolio across gut health, oral health, women's health, and mental wellbeing (~£1.2m annual revenue). With the UK supplement market growing at ~9% CAGR, Invivo is well-positioned for rapid expansion, particularly in direct-to-consumer (D2C) and healthcare practitioner (HCP) channels.
The Opportunity
We are looking for a Social Media & Influencer Specialist to design, lead, and execute our social and influencer marketing strategy.
This is a newly created role with full accountability for strategy, planning, execution, and performance. You'll build Invivo's brand presence, engagement, and advocacy across the nutrition, wellness, food, fitness, lifestyle, and health communities.
What You'll Do
Strategy Development & Leadership
* Develop and deliver a high-impact social media and influencer strategy.
* Build partnerships with influencers, thought leaders, and communities.
* Balance data-driven insights with cultural/market trends to shape positioning.
Execution & Campaign Management
* Manage day-to-day activity across Invivo's social platforms.
* Deliver engaging influencer campaigns to drive awareness, engagement, and conversion.
* Manage influencer agreements, budgets, and campaign performance.
Collaboration & Cross-Functional Working
* Work with product, brand, demand planning, clinical, and compliance teams.
* Align campaigns with product launches and regulatory requirements.
* Act as an internal thought leader, providing insights and market feedback.
Measurement & Reporting
* Define KPIs and deliver clear ROI and engagement reporting.
* Continuously optimise campaigns using performance data and audience insights.
What You'll Bring
* 3–5 years' experience in social media and influencer marketing (health, wellness, nutrition, or lifestyle preferred).
* A strong influencer network or proven ability to build one.
* Strategic thinker with hands-on execution skills.
* Commercial acumen with budget management experience.
* Excellent communication skills and flair for storytelling.
* Ability to work cross-functionally and navigate compliance.
What Success Looks Like
* A scalable, high-performing social and influencer strategy.
* Increased brand awareness, engagement, and advocacy.
* Measurable impact on revenue growth and market share.
* Stronger presence within wellness and healthcare communities.
Why Join Invivo?
This is a rare opportunity to shape and lead a pivotal new function within a fast-growing, purpose-driven company. You'll play a critical role in connecting science-led health innovation with the people who need it most.
Benefits
* 25 days holiday + bank holidays
* Birthday off (after 1 year)
* 2 wellbeing days per year
* Matched Company pension scheme
* Private medical insurance
* Annual testing & supplement allowance
* Monthly wellbeing allowance
* Enhanced family policies
We're aware that women & people from different minority backgrounds will often only apply for jobs where they meet 100% of listed qualifications*. Don't let that stop you from applying. If this is the role for you and you meet many, but not all of our asks, we still want to hear from you If there is anything we can do to help you apply, please email
*Source: Harvard Business Review