Marketing Insights, Planning and Risk Manager
Aberdeen is seeking the Marketing Insights, Planning and Risk Manager to support the Investments Marketing team. The role collaborates with the Head of Investments Marketing to coordinate global SLT activity and drive the planning, budgeting, measurement, and risk management across the function.
About The Role
The Insights, Planning and Risk Manager is a pivotal role that supports not only the coordination for the global Senior Leadership Team (SLT) but also the wider activation of the team. This role helps to understand and articulate marketing research, coordinates planning and budget tracking, and provides a clear view of risk across the function. It is a wide-ranging position that supports strategic planning and day-to-day coordination to ensure operational efficiency and effectiveness.
Key Responsibilities
Insights – help define and deliver regular insights and benchmarking for marketing and the wider business:
* Benchmark Aberdeen’s brand and marketing position relative to competitors and provide gap analysis on priority factors.
* Deliver in-depth actionable client insight for marketing and leadership teams.
* Measure brand health and equity for Aberdeen Investments.
* Manage valuable and productive relationships with specialist external suppliers, including Broadridge.
* Maximise insight from other data sources (CRM, UK, Ops, social media, Website, Search).
* Ensure client and market insight is embedded into marketing and business planning.
Planning – ensure global co-ordination and integrated planning across activities:
* Supporting Head of Investments on global co-ordination of the marketing programme and regional plans aligned to commercial priorities.
* Ongoing and regular tracking against deliverables and key KPIs.
* Budget tracking and finance reporting on a regular basis.
* Reporting governance.
* Drive and embed a structured planning and reporting cycle across the team, aligned to corporate reporting and governance requirements.
* Work with the wider marketing team to deliver professional monthly and quarterly marketing performance reporting outputs.
* Establish and minute key planning and performance evaluation sessions.
* Identify agenda items for monthly and quarterly marketing reviews for SLT decisions.
* Track and report on budget allocation and spend.
* Support the Head of Investments Marketing to ensure high visibility of plans and business impact.
Risk
* Oversight of the first line Compliance, Marketing Risk team ensuring all activities comply with regulatory requirements, including financial crime, anti-money laundering, anti-bribery and corruption, data privacy, and sanctions.
* Supporting the team to ensure activities follow rules and regulations and comply with legal boundaries.
* Managing Shield log and related due diligence on breaches, with robust and timely issue resolution.
About The Candidate
* Experience of matrix planning: ability to identify coherent strategic initiatives and translate this into regional plans that meet objectives.
* Experience of brand and marketing reporting: ability to present market commentary, KPI metrics and analysis clearly.
* Excellent project and programme management skills, with ability to plan, initiate, execute, control and close projects, manage resources, timelines and costs, and engage people.
* Extensive knowledge of working within a broad multi-discipline marketing and communications function, with understanding of end-to-end marketing processes.
* Experience with bespoke or proprietary research methods and strong data analysis to visualise and summarise information for engagement and recommendations.
* Familiar with secondary data points such as Broadridge, CRM, UX, Ops, Social listing, etc., to add depth to client and market insight.
* Knowledge of client experience and/or journey measurement; long-term brand tracking/equity experience.
* Excellent stakeholder management and communication skills, with ability to engage with senior stakeholders.
* Encouraging teamwork, collaboration, and strong listening and communication abilities.
* Experience working in a fast-paced environment with disciplined decision-making; desirable in Financial Services or similar regulated environments.
We are a Disability Confident Committed employer and are happy to provide adjustments to the recruitment process to support candidates.
Our Benefits
There is more to working life than salary. Aberdeen offers an environment where you can learn, get involved and be supported. Benefits include 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits (gym discounts, season ticket loans, employee discount portal).
Our Business
Enabling our clients to be better investors drives everything we do. The business is structured around three areas – Interactive Investor, Investments, and Adviser – focused on meeting our clients’ changing needs.
An Inclusive Way Of Working
Aberdeen supports a blended working approach and an inclusive culture. If you need assistance with your application or adjustments to interview arrangements, please let us know. We are committed to an inclusive workplace valuing diversity in its broadest sense.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Edinburgh, Scotland, United Kingdom
#J-18808-Ljbffr