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Digital marketing manager

Liverpool (Merseyside)
Baltic and Co
Digital marketing manager
£30,000 - £45,000 a year
Posted: 1 October
Offer description

Location: Liverpool, UK (On-site/Hybrid)

Employment type: Full-time, Permanent

Salary: £38,000 – £42,000 per annum (DOE) + Monthly Performance Bonus

About Us

At Baltic and Co., we're more than just a marketing organisation, we're brand builders, storytellers and experience creators.

Based in the heart of Liverpool, we specialise in bringing our clients' brands to life across retail, events, and digital channels. From shaping campaigns that turn heads on the high street to delivering immersive brand activations, we manage every detail with passion and precision.

Our culture is collaborative, energetic, and grounded in creativity. We're a growing team that thrives on ideas, thrives under pressure, and loves delivering results that truly make an impact.

The Role

We're looking for a Digital Marketing Manager to take the lead on strategy and execution across our digital platforms. This is an opportunity to own digital marketing within a fast-moving agency environment — driving visibility, engagement, and measurable growth for our clients' brands.

As our Digital Marketing Manager, you'll sit at the intersection of creativity and strategy: leading campaigns, optimising performance, and making sure every digital touchpoint delivers value.

This role is on-site at our Liverpool office — collaboration is central to who we are, and being in the mix day-to-day is part of what makes our work so effective.

Key Responsibilities

Your day-to-day will be varied, challenging, and rewarding. You'll be trusted to:

* Develop and execute multi-channel digital strategies (social media, paid ads, email, SEO, PPC, influencer partnerships).
* Manage and optimise campaign performance with a data-driven mindset.
* Oversee content planning and production, ensuring it's on-brand and impactful.
* Collaborate with our events and retail teams to integrate digital campaigns with offline experiences.
* Lead client reporting — providing clear insights and recommendations.
* Stay ahead of digital trends, tools, and platforms, bringing fresh ideas to the table.
* Manage budgets effectively, ensuring ROI is always front of mind.
* Mentor junior team members, encouraging their growth and development.

RequirementsMust-Have:

* Proven experience in a Digital Marketing Manager (or senior executive) role within an agency or fast-paced brand environment.
* Strong track record in paid social, Google Ads, and SEO strategy.
* Excellent copywriting and content development skills.
* Highly analytical with experience using Google Analytics, Meta Ads Manager, and similar tools.
* Strong project management and organisational skills.
* A proactive, positive, and collaborative working style.

Nice-to-Have:

* Experience in retail marketing or event marketing integration.
* Knowledge of influencer marketing and affiliate programmes.
* Familiarity with tools like HubSpot, Mailchimp, or similar CRMs.
* A creative eye for design and experience working alongside designers.
* Leadership experience in managing and mentoring a small team.

What You'll Get in Return

We know that a job is more than a payslip — here's what we offer:

* Competitive salary (£38k–£42k DOE) plus monthly performance bonuses.
* Company-funded training and development opportunities (from Google certifications to leadership workshops).
* Paid volunteer days — 2 days per year to support causes you care about.
* Enhanced annual leave allowance, increasing with service.
* Monthly team socials (we believe in celebrating wins properly).
* Wellbeing allowance — contribution towards gym memberships, classes, or wellness activities.
* Opportunities to travel and attend major industry events.
* A collaborative and supportive team culture — no egos, just great work and good people.

Equality Statement

Baltic and Co. is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds and experiences, regardless of race, gender, disability, religion, sexual orientation, or age.

Application & Interview Process

We believe hiring should be clear, fair, and respectful of your time. Here's what to expect:

* Application: Submit your CV and a short cover letter via Indeed, telling us why this role excites you and what you'd bring to Baltic and Co.
* Screening Call: Our People team will arrange a 20–30 min video call to get to know you better and answer any questions.
* Task Stage: Shortlisted candidates will complete a practical task (e.g., campaign strategy or digital audit) to showcase your skills.
* Interview: A face-to-face interview at our Liverpool office with the Managing Director and Head of Events.
* Decision: We aim to provide feedback within 5 working days of the final stage.

Ready to join a company that's shaping brands in bold new ways?

Apply today and let's start the conversation.

Job Types: Full-time, Permanent

Pay: £38,000.00-£42,000.00 per year

Benefits:

* Company events
* Company pension
* Cycle to work scheme
* Free parking
* Health & wellbeing programme
* On-site parking
* Sick pay
* Work from home

Experience:

* Content marketing: 1 year (preferred)

Work authorisation:

* United Kingdom (required)

Work Location: In person

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