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ClearScore is searching for a CRM Technical Coordinator to support our CRM teams across all technical aspects of our CRM programmes - including development, design & design systems, templating, campaign architecture, segmentation, data attributes and events.
What will you do:
* Support local teams to implement their automation and personalisation programmes. Work with marketing analytics and data science to identify and implement automation opportunities.
* Consolidate and standardise where possible to enable the sharing of assets and utilisation of current and new platform capabilities across ClearScore Group.
* Maintain a scalable and accessible frontend codebase that can be used across all markets.
* Work with the Design function to define and enforce email design system guidelines
* Act as the primary point of contact for email deliverability-related queries from global teams. Providing guidance, best practices, and support to ensure consistent and effective email delivery.
* Educate local teams on the technical intricacies of CRM; improving understanding of the tools they use to better self-serve where possible. Be the first responder to any CRM queries or support requests including QA
You're a fit for the role if you present most of the following:
* Excellent knowledge of HTML and CSS. Able to produce email templates from scratch and troubleshoot existing code base
* Previous experience utilising a modern digital marketing platform such as Blueshift, Braze, Iterable etc
* Understanding of managing and utilising data within a data management platform with conceptual understanding of event-based architecture
* Experience executing email campaigns in a B2C environment
* High level of attention to detail and able to understand data and analysis to guide planning
* Expertise in A/B testing methodologies and data-driven decision making.
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