Job Description
Paid Media Manager - Social for Good - £28,000 - £36,000 depending on experience
Hybrid role - minimum 2 days per week in office
Social for Good are a social media agency that work with the good guys. We support charities, NGOs, and purpose-driven organisations to help them make a positive impact on social media and more of a difference in the world. We're a small, but fast-growing team of friendly, hard-working people. We're flexible at work, you'll have the opportunity to work remotely and do a 4-day work week.
Within our team of social media specialists we have expertise in social media strategy, auditing, content creation, account management, community management, influencer campaign management, training and paid advertising.
Job description
We are looking for someone comfortable with paid social campaigns from conception to reporting. You’ll be technically competent in managing high-performing campaigns as well as being able to communicate clearly with clients and colleagues about campaign performance. You’ll be an approachable and proactive person who builds effective and long-lasting relationships with clients.
You’ll be at ease managing your own workload, meetings and deadlines. You’ll be methodical and understand how to work productively producing quality work in an efficient manner.
As the Paid Media Manager you will be responsible for all paid social media for our clients. This will involve managing multiple campaigns across a range of platforms. You'll be working on:
- Lead generation campaigns
- Fundraising drives
- Awareness campaigns
You will have specialist knowledge and experience across Meta, LinkedIn, X, TikTok and Google ads.
Paid Media Manager - Responsibilities
* Reporting to Directors on campaign performance and project profitability
* Developing paid social and paid search strategies for our clients, based on an excellent understanding of their objectives, budgets, audiences and messaging.
* Managing paid social campaigns, monitoring and adjusting as necessary to maximise cost-effectiveness and results
* Managing Paid Search campaigns, monitoring and adjusting as necessary to maximise cost-effectiveness and results
* Ensuring maximum efficiencies across all paid social/paid search channels, including TikTok, Facebook, Instagram, LinkedIn and Google Ads.
* Regular data analysis, and reporting to ensure activity is optimal and aligns with marketing strategy and client’s needs.
* Manage Google grants for charity clients
* Produce detailed and accurate client reports and competitor analysis
* Demonstrate a strong understanding of clients’ accounts to identify trends or issues to raise them with the wider team
* Suggest new and improved paid campaign ideas that will help our clients achieve their goals
* Work with the directors to develop and grow the paid media offering within the agency to meet clients needs and the digital landscape
* Manage internal client project profitability, working within agreed budgets and deadlines
* Contribute to internal meetings and knowledge-sharing activities as required
Paid Media Manager - Experience needed:
* Attention to Detail
* Data-driven
* 2+ Years solid professional experience in Paid Social
* 2+ Years solid experience in Paid Search for the charity sector
* Experience managing a variety of budgets.
* Inside-out technical knowledge of Google Ads and Meta.
* Good technical knowledge of LinkedIn and TikTok Ads
* Inside-out knowledge of conversion tracking through GA, GTM and Meta.
* Track record of running successful campaigns with a variety of budgets and objectives
* Ability to share complex data insights in concise and accessible reports
* Ability to communicate professionally with clients and confidently articulate advice and feedback
* An interest and aptitude for training others in paid social would be a bonus
Benefits:
* Flexible hours
* 4-day working weeks
* Remote/Hybrid working
* Friendly, growing team
* Quarterly team days
Job Type: Full-time
Salary: £28,000.00-£36,000.00 per year
Benefits:
* Company events
* Company pension
* Flexitime
* Work from home
Schedule:
* Monday to Friday
Work Location: Hybrid remote in Hove
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