Job Description
About the Company
Our client is a well-established, independently owned spirits business with a rich heritage spanning multiple generations. With deep roots in traditional distilling and a strong commitment to quality, they have built a reputation as one of the UK’s leading premium spirits producers, with a growing international footprint across 70+ markets.
Their portfolio spans a range of award-winning, handcrafted brands across key spirits categories, combining heritage, innovation and modern craftsmanship.
The business has experienced consistent year-on-year growth and is now entering an exciting phase of expansion, with the North of England identified as a key region for further development.
They work with a diverse and high-quality customer base across the UK on-trade, including premium bars, restaurants, hospitality groups and hotels, and are known for their collaborative, entrepreneurial culture.
Location: Northwest based role (main focus is Manchester and Liverpool)
Overall purpose of job
To drive the sales and distribution of the premium spirits portfolio within the UK On-Trade sector in the Northwest region. Delivering and maintaining high-quality listings in strategically important independent and group accounts.
Maintaining long term partnerships and agreements with some of the finest businesses. You will look to maximise sales through cocktail and house pouring deals and increase rate of sale through activations, brand visibility and offer a fantastic experience for both the account and their customers.
Key areas of responsibility
Deliver new business opportunities within the Northwest region, focusing on house pour and cocktail listings.
Account management of existing customer partnerships whilst continuing to explore opportunities to grow within them.
Develop a pipeline of new customers, working weekly to convert them into long term cocktail and house pouring deals.
Grow the presence of the brand in the territory, increasing the visibility of the portfolio in accounts ensuring back-bar placements, drinks listings and cocktail activations, as well as POS material placement all in line with the brand guidelines.
Work closely with wholesalers to unlock partnerships, new tender opportunities, increase distribution and volumes.
You:
* North West based with previous experience selling into on-trade customers in that region
* Experience working for another drinks brand, with knowledge and passion for spirits and cocktails
* Self motivation, drive and passion
* a full valid driving licence