We are looking for a Senior Individual Giving Officer to join a Public Fundraising team. You will lead the planning and delivery of acquisition and retention campaigns across cash, lottery, regular giving, value exchange, raffle, payroll giving, face‑to‑face, direct mail, email, digital and telephone channels, working closely with colleagues in Legacy, Wills and Trusts, Community Fundraising and Challenge Events to deliver joined‑up supporter journeys that increase lifetime value and broaden audience reach. Reporting to the Senior Individual Giving Manager, you will play a key part in delivering the charity’s 2030 strategy.
This is a permanent, full‑time position with flexible and hybrid working arrangements, requiring attendance at the London office for a minimum of two days per week. Occasional UK travel may be required.
What You Will Do
* Lead the end‑to‑end planning and execution of direct marketing campaigns, including schedules, briefs, copywriting, data checks, print and postage processing, finance processing and stakeholder management.
* Manage campaign budgets, monitor KPIs and report on performance, delivering activity on time and to a high standard.
* Build and manage complex data selections and automated email journeys, supporting the roll‑out of the new CRM and using insight to improve targeting and results.
* Keep the supporter at the heart of the journey by creating authentic, compelling stories and personalised donor journeys that drive repeat giving, upsell and cross‑sell.
* Work collaboratively with internal teams and external suppliers to ensure campaigns are aligned and executed effectively.
* Analyse campaign performance, adopt a test‑and‑learn approach and make data‑driven recommendations for improvement.
* Ensure all fundraising activity complies with GDPR, the Fundraising Regulator Code of Practice and Gambling Commission regulations; support invoice processing, monthly management accounting, quarterly reforecasting and annual budget setting processes.
* Champion equality, diversity and inclusion in campaigns and across the organisation.
What You Will Bring
* Proven experience of planning and delivering multi‑channel individual giving campaigns.
* Strong data and CRM skills, with experience building selections and automated journeys.
* Excellent project management and stakeholder management skills, with attention to detail and the ability to manage competing deadlines.
* Strong copywriting and supporter communications skills, with a focus on storytelling and supporter care.
* Experience monitoring and analysing campaign performance and using insight to improve results.
* Knowledge of fundraising compliance and best practice. A collaborative approach and commitment to equality, diversity and inclusion.
Benefits
* 32 days of paid holiday (including bank holidays, pro rata).
* Discounts at leading high‑street retailers.
* Access to health cash plans.
* Interest‑free loans.
* Additional perks and offerings.
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