HOKA Assistant Marketing Activations Manager, UK&I - London
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
The Role:
We are looking for a dynamic and strategic thinking Assistant Marketing Activations Manager to support and manage the development and execution of HOKA brand and product campaigns in the UK&I market.
This role is essential in driving brand awareness, engagement, and community activation, ensuring alignment with our global/EMEA marketing strategy while tailoring initiatives to local markets & defined Key City needs.
Your Impact:
Campaign Strategy & Execution
* Execute strategic brand and product campaigns tailored to the UK&I market
* Support the full campaign lifecycle, from conceptualization to managing the execution and performance analysis.
* Add local nuance, understanding of local culture and knowledge of the UK&I Lifestyle & Running landscape to local Go-To-Market plans.
* Execution of Key City Amplification Plans within the HOKA Flywheel ecosystem.
* Support the campaign briefing and reporting process, collaborating with internal teams to drive execution.
Community Engagement
* Build and maintain strong relationships with local communities, including run clubs, key partnerships, and influential business partners to enhance brand presence.
* Drive engagement plans that connect the brand with grassroots running communities and industry stakeholders in defined Key & Secondary Cities.
* Identify and leverage local brand ambassadors and influencers to amplify campaign reach.
* Manage HOKA Run Club at the London Retail store, in coordination with the Retail and HRC team.
Cross-Functional Collaboration
* Work closely with EMEA cross-functional teams (Brand, Media, Retail, PR, Social, SpoMA, Athletes, Trade) to ensure campaigns are effectively integrated across channels.
* Increase EMEA/Local collaboration to ensure brand consistency in local marketing executions.
Performance & Budget Management
* Measure campaign KPIs and track performance to measure effectiveness.
* Support and manage in parts the UK&I Brand Marketing Budget, ensuring efficient resource allocation and ROI-driven marketing execution.
* Present campaign plans and results to internal and external stakeholders.
COME AS YOU ARE
We celebrate diversity-of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Who You Are:
* You have a consumer first mindset
* You have a solid understanding of the running and lifestyle consumer types and traits
* You are highly organized and able to handle multiple tasks at once
* A collaborator who can work with multiple individuals and departments to get the right answers
* An innovator and entrepreneurial, can think of the next idea / can fit the right idea into the right place
* You understand HOKA as a brand and has an eye for opportunities that fit the brand & consumer
We would Love to Hear from People with:
* Passion for the industry, products and HOKA brand
* Experience within consumer goods industry
* Experience with driving London culture
* Availability to travel across London and UK
* Proficiency in Microsoft applications
What We Will Give You:
* Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
* 27 Days Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
* Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
* Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
* Hybrid & Flexible Working Environment
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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