Responsibilities:
• Lead solution & technical architecture for CE + CIJ RTM
• Design event-driven architecture: real-time events, event catalog, custom event ingestion
• Define strategy for real-time segments, dynamic audience updates & profile unification
• Architect multi-branch customer journeys: conditions, split routing, wait logic, exit rules
• Oversee CIJ custom channels (SMS/WhatsApp/Push) and delivery orchestration
• Lead integrations: Azure Functions, REST APIs, Service Bus/Kafka, ACS
• Own Dataverse schema design, plugins, reusable components, ALM/DevOps
• Ensure compliance setup: consent center, compliance profiles, brand profiles
Skills Required:
• 8–12 years CE/Power Platform technical leadership
• Expert in Dataverse, C# plugins, custom actions, and cloud flows
• Strong understanding of CIJ RTM internals: events, triggers, segmentation engine, branching journeys
• Deep integration background: Azure Functions, API endpoints, queue/event-based architectures
• Experience with identity resolution & first-party data patterns
• Strong GDPR/compliance model knowledge
• Ability to design scalable omnichannel real-time marketing platforms