Demos, Market research, Product marketing, SaaS, Security and Compliance, B2B, CRM, Demand generation, Social Media
Employment Type: Full Time
Locations to Work: Onsite / Hybrid / Remote | London, UK
What the job involves
Role Overview: We are looking for a strategic and results-driven Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for our cybersecurity and operational resilience solutions. This role requires a blend of technical expertise, market research, content creation, and collaboration with cross-functional teams to accelerate product adoption and revenue growth.
Key Responsibilities
* Conduct market research to understand customer pain points, trends, and develop customer personas (e.g., interviews, events, user groups, online surveys, etc.).
* Determine solutions’ competitive landscapes, customer tech-stacks, and identify GTM better-together opportunities.
* Analyze product performance and customer feedback to refine messaging and positioning.
* Work with the CPO to influence the roadmap based on market insights, including usage, buyer behavior, and partner ecosystems.
Go-to-Market Strategy & Execution
* Develop and execute product marketing strategies for product launches and feature releases.
* Define value propositions, messaging, and positioning tailored to different customer segments, working closely with analysts and developing analyst relations.
* Collaborate with marketing, sales, and customer success teams to drive product adoption.
* Refine pricing and packaging strategies to optimize revenue growth.
Messaging & Content Development
* Develop compelling marketing materials, including whitepapers, case studies, product datasheets, and presentations.
* Craft targeted messaging for various channels, including email campaigns, website content, PR, and social media.
* Provide content for webinars, podcasts, and TED talks.
* Produce engaging thought leadership content.
* Support demand generation campaigns with targeted messaging and content.
Sales Enablement
* Create sales tools, playbooks, demos, presentations, and battle cards to empower the sales team.
* Conduct training sessions and webinars to educate the sales team on product value propositions.
* Gather competitive intelligence and develop differentiation strategies.
Qualifications & Skills
* Mid-level+ experience in product marketing, preferably in cybersecurity, SaaS, or B2B technology.
* Strong understanding of cybersecurity concepts, industry trends, and threat landscapes.
* Exceptional written and verbal communication skills with storytelling ability.
* Experience collaborating with sales teams and creating impactful sales enablement materials.
* Analytical mindset with data-driven decision-making skills.
* Experience with market intelligence tools, CRM platforms, and analytics tools.
* Ability to manage multiple projects in a fast-paced environment.
Nice-to-Have
* Experience with positioning security products like EAP, NDR, Zero Trust, or SIEM.
* Knowledge of security and compliance frameworks (e.g., STIGs, CIS Benchmarks, NIST, CMMC, PCI DSS).
* Experience with competitive intelligence and win/loss analysis.
Additional benefits include flexible working hours (core hours 9:30-3:30 Mon-Thurs, 9:30-12 Fri), 25 days holiday plus bank holidays (including Duvet Days), with options to buy/sell up to 5 days of additional leave, a 5% employer pension contribution, investment in training and progression, and fully remote working with occasional office get-togethers.
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