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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
The Paid Search Account Director is responsible for the coordination and delivery of their account(s) across paid search campaigns and operates as the main campaign point of contact for our clients. They will make use of platform knowledge and account management practices to ensure effective management of projects to brief, schedule and budget. They will also work closely with their account lead (and the team’s head of search), to deliver world class paid search programmes which exceed our client’s expectations.
* Responsible for effective running of designated account campaigns and weaving these into the overall cross-channel campaign strategy
* Ultimate accountability for adherence to controls and best practices across all channels in the immediate account team (with particular focus in paid search), and help to manage regional development of search best practice
* Escalating any potential conflicts between best practice and what is best for their programs
* Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal & external for their account(s)
* Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently
* Share and maintain in-depth knowledge of all search platforms and bid management platforms, operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape
* Oversee development of your clients’ testing plans to organise both tactical, and mid- term campaign actions and goals
* Gain a more strategic understanding of the client’s business and KPIs, and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity
* Contribute to the wider regional paid search strategy & goals, provide strategic insight to individual campaign wrap-ups
* Strong written and verbal communication skills across all platforms
* Expert organizational skills, great attention to detail
* Concrete knowledge of all areas of digital marketing and media
* Ability to implement and adhere to and meet deadlines and project manage multiple campaigns
* Excellent client relationship and management skills
* Proven problem-solving skills and ability to think outside of the box for creative solutions
* Ability to lead and motivate team members in a positive light
* Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
* Delivers results against priorities proactively with little or no senior input
* Motivational manager leading by example while encouraging and coaching juniors on the team
* Assist in leading team through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner
* Provide timely and actionable feedback to the team to aid in their development, improvement, and progress
* Continually monitor and watch after Essential satisfaction across client teams, identifying and implementing ways to either maintain or increase satisfaction
* Foster a good working relationship across all client teams to facilitate flawless execution of plans
* Strong and effective communication across all levels
* Ability to establish and maintain effective relationships both internally and externally
* Understand when to escalate issues to Senior Client Director and senior management
* Provide awareness and recognition for jobs well done
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
* Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
* Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
* Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
* Proven experience at Senior Account Manager level in a Digital Media or Advertising role
* Proven Project Management, Leadership and Management Experience
* Extensive Experience with planning and running large-scale PPC accounts via AdWords, Bing Ads, and via third party platforms e.g. Marin etc. (certification on Doubleclick Search desirable)
* Experience with planning and running large-scale display accounts and campaigns on GDN
* Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
* Experience of managing search vendor relationships
* Regularly contributes to search best practices and campaign processes
* Experience with Google Analytics (plus certification) desirable
* Some experience with paid social, programmatic display & reservation-based buying desirable
* Experience with running campaigns across multiple countries / languages
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
requisitionid:20293
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Sales and Business Development
* Industries
Advertising Services, Marketing Services, and Technology, Information and Internet
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