Media planner & buyer

Requirements

• The ideal candidate should be a dynamic and data-driven problem-solver, with hands‑on experience in paid social and media buying
• Experience in paid social and programmatic media buying, especially across platforms such as Meta, TikTok, Snapchat, and Google Ads
• Proven experience in implementing and optimising campaigns toward KPIs such as CPM, VTR, CTR, CPA, ROAS
• Strong understanding of DSP environments and real‑time bidding ecosystems
• Strong analytical skills with expertise in data analysis and performance metrics
• Advanced knowledge of audience targeting, custom segment, and lookalike modelling
• Experience with tracking tools and analytics platforms is a bonus
• Experience in working effectively and efficiently under pressure in a calm and organised manner
• Passionate about music and music video content, with a positive and enthusiastic attitude
• Professional, proactive and flexible approach to work – ability to prioritise, multi‑task & pre‑empt problems before they occur
• Excellent track record of working to strict deadlines & maintaining a high standard of attention to detail
• Excellent verbal and written communication skills and the ability to deal with people at all levels
• Strong problem‑solving skills
• Proven ability to build and maintain good relationships both internally and externally
• Team player able to work on own initiative
• Ability to deal with situations discreetly & confidentially
• Able to demonstrate a tactful and diplomatic approach
• Experience in using in house computer systems and packages including Excel, Word and Outlook

What the job involves

• Universal Music Group is looking for a Media Planner Buyer to support strategic implementation and optimisation of advertising campaigns for our artists, and for identifying opportunities to improve performance
• Working closely with advertising strategists to deliver to plan and execute paid media campaigns in line with marketing objectives and performance targets
• Launching and optimising advertising campaigns across the full marketing funnel on platforms such as Meta, TikTok, Snapchat, and Google Ads. Experience in other platforms is a bonus
• Monitoring campaign performance daily and providing weekly performance reports with actionable insights to wider team and label marketing managers
• Implementing A/B test frameworks for creative, audiences, placements, and bidding strategies
• Performing account management responsibilities and escalating campaign issues to relevant stakeholders