Senior Marketing Manager - Demand Generation / Account based marketing Company:
Space has partnered with a rapidly growing Fintech that provides embedded financing solutions for Marketplaces, Ecommerce platforms, Payment Service Providers, Neo-banks, and other Tech Platforms. They embed/integrate into these large platforms and leverage on their capital product onto the Platforms end customers!
They are on the hunt for a Senior Partner Account Manager to join their growing team.
Trusted by Dojo, Shopify, Sumup, Ebay, JustEat, Etsy, Amazon, Stripe and many others.
They have had 100% YoY growth, revenue increased from £1m - £105m in 5 years, and have secured 8m profit last year!
Role/Responsibilities: Strategic Leadership
* Define & execute a long-term B2B marketing strategy that drives enterprise sales and deepens existing relationships.
* Own the brand narrative and position them as the global leader in embedded finance through PR, content, events, and social media.
* Understand target segments by regularly talking with current and prospective customers, ensuring our narratives and content address their concerns, use cases, and priorities.
* Define and report on KPIs across awareness and lead generation.
Account-Based Marketing (ABM)
* Build and manage multi-channel ABM campaigns (email, PR, paid media, direct mail, content syndication, events) tailored to priority accounts, in partnership with Sales and Partnerships teams.
* Identify and manage ABM mar-tech tools to scale programs (e.g., LinkedIn, HubSpot, 6sense).
* Track and report on campaign performance, pipeline contribution, and ROI for ABM efforts.
Brand & Content
* Elevate the the brand across multiple markets, especially US and Europe, ensuring consistency and clarity in messaging across website and social media, working with the content management team.
* Oversee development of thought leadership, customer stories, product content, and partner sales collateral.
Requirements
* 6+ years in B2B marketing, ideally in fintech, SaaS, or high-growth environments.
* Experience across multiple marketing channels: Proven use of various marketing channels such as content creation, events, social media, PR, digital marketing, email campaigns, Account-Based Marketing and more.
* Hands-on with navigating between strategy and execution in a scale-up setting.
* Strong leadership, communication, and project management skills, with the ability to manage multiple projects simultaneously and independently deliver complex campaigns.
* Experience covering UK, US or EU markets is desirable.
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