E-Commerce Amazon Advertising Manager
* Location: Liverpool - Hybrid
* Competitive Salary £45k-£50k (depending on experience) + Bonus
This is a great opportunity for an experienced E-Commerce Amazon Advertising Manager to own and scale the Amazon advertising program end-to-end. Working for a successful retail brand, this role will involve planning, building, and optimising various Amazon ad formats to drive profitable revenue and improve key metrics such as traffic, conversion, TACOS/ROAS, and BSR. You will leverage testing and automation to deliver measurable improvements across product listings.
Reporting into Head of Digital.
Day-to-Day Responsibilities:
Strategy & Planning
* Build ASIN/category media plans with clear TACoS/ROAS and contribution margin targets.
* Forecast demand with Supply Chain to prevent out-of-stock situations during scaling and promotions.
* Collaborate with Marketplace/Content teams on listing SEO, images, A+, and Stores to enhance CVR.
Campaign Management (Amazon Primary)
* Create and manage SP/SB/SD structures including match types, portfolios, and placement adjustments.
* Implement dayparting, budget pacing, and placement multipliers using platforms like Kapoq, Perpetua, Pacvue, and Teikametrics.
* Harvest search terms and ASINs; maintain negative lists.
* Coordinate promotional activities such as vouchers, coupons, and Store updates with media bursts.
Optimisation & Experimentation
* Continuously optimise bids and budgets; refine queries, placements, and audiences.
* Conduct A/B testing for creative assets, headlines, and Store pages.
* Focus on improving rank on priority queries while maintaining efficiency.
Measurement & Reporting
* Develop weekly dashboards to track Sessions, Unit Session %, CVR, BSR, Share of Voice, ROAS/TACOS, and Profit per SKU.
* Link ad performance directly to P&L components like COGS, fees, and returns.
* Present actionable insights and recommendations to stakeholders.
Compliance & Cross-Functional
* Ensure adherence to Amazon advertising and content policies.
* Work closely with Customer Service and Operations to address issues impacting CVR.
Required Experience & Skills:
* 2-4 years’ experience with Amazon Ads is essential (SP/SB/SD; DSP is a plus).
* Demonstrated ability to deliver revenue growth at target TACOS/ROAS and improve BSR.
* Proficiency in campaign management tools and rank/SEO tools such as Kapoq, Perpetua, Pacvue, Teikametrics, DataHawk, and Helium 10.
* Strong skills in Excel/Sheets (pivots/lookups) and familiarity with BI tools (Looker, Power BI).
* Analytical communicator with the ability to turn data into actionable insights.
* Experience working for an Amazon Agency, retailer, or amazon seller would be preferred
What We Offer:
* Competitive Salary – Negotiable, depending on experience
* Hybrid working – flexible hours
* Training budget and access to leading marketplace ad and analytics platforms.