It’s an exciting time in Loyalty at Morrisons, we’re looking for a Marketing Manager to join our expanding team. The Marketing Manager, Targeted Marketing will lead the digital and non-digital targeted offers plan, managing the offer and customer value strategy delivered through personalised Direct Mail, coupon at till and app channels.
In this role you’ll help define our offers strategy, from planning through to execution. The role is critical in delivering sales promotions and targeted value offers to grow loyalty of existing customer base, reactive lapsed and acquire new customers through different offer types. This covers reporting on performance and understanding this to feed improvements through test and learn plans to drive efficiencies. This role is also critical in helping to deliver sales driving activity.
This role is a highly commercial role so strong analytical and numerical skills are key to the success of the role. You will need to work closely with other teams across the business from buying to trade planning, to third party agencies to align on the offers plan and to ensure relevant for our customers.
This position is a 12 month fixed term contract and follows a 5 day working week, 3 days per week office based.
Hilmore House, our head office, offers convenient amenities, including a subsidised on-site restaurant, coffee shop, convenience and sample store, a prayer room, free parking, and frequent company wide events and promotions.
Applicants should live within a reasonable commuting distance of our office.
Some of your responsibilities will include:
* Line management
* Budget management
* Leading, defining and growing the loyalty Direct mail programme.
* Support in the development of the offers value strategy to ensure relevant and timely offers for our customers; translating this into an activity plan for execution.
* Use existing customer segmentation data [and advise on enhancements] to develop and execute offers that fit for specific customer cells.
* Ensure the customer experience is simple and efficient.
* Follow and develop Targeted Marketing processes with technology teams to ensure organisational efficiency and control.
* Follow processes with Finance, Customer Services and IT teams to minimise customer issues and complaints, and maximise relevancy.
* Follow best practice to ensure all communications and activities are compliant with customer data regulations.
About you
We’ve built an incredibly diverse business, and we’re working hard to make sure we truly represent the communities we serve. One of the best things about working with so many different people is having the opportunity to listen, learn and connect with lots of different views, perspectives and beliefs. For this role, we’re looking for someone who has:
* Customer Focussed with a great understanding of retail loyalty programmeS
* Experience delivering personalised direct mail programs
* Strong analytical and numerical skills and commercial thinking
* Strong budget management skills
* Strong organisational skills with an ability to prioritise a demanding workload
* Effective stakeholder management
* Ability to work with other teams effectively
* Strong work ethic with high levels of drive and personal resilience
* Strong listening skills with a positive, ‘Can Do’ attitude
* Organised & able to manage numerous projects simultaneously.
* Creative thinker
* Follow, adapt and manage processes.
* Experience of data segmentation is desirable but not critical
* Understanding of GDPR principles
About us
In return for all your hard work, you will receive:
* 15% discount in store from the day you join us
* Additional 10% discount card for a friend or family member
* Annual bonus scheme
* Career progression and development opportunities
* Generous holiday entitlement
* Market leading pension scheme and life assurance
* Healthcare benefits including Aviva Digital GP
* ‘MyPerks’ giving you discount with over 850 retailers
* Free parking onsite
* Enhanced Family, Maternity and Paternity Leave
* Private Healthcare
* Car Allowance (company car provided in some instances)
Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!
At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.
There’s more to our business as it’s fast paced and ever changing, as such we’ve got lots of fresh opportunities for you to play your part in our success. We’d love to meet you!
At Morrisons, we’re proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that’s good for our customers too. We’re always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.
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