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Paid media executive

Kenilworth
Charles Peters
Media executive
Posted: 11 May
Offer description

Main Duties: Campaign Management ? Work across a variety of brands, managing and executing paid media campaigns. ? Develop, implement, and manage paid media campaigns across predominately Google & Bing Ads, plus Meta Ads, LinkedIn Ads and Tik Tok Ads. Contributing to maintain Google Partner status. ? Optimise account performance by monitoring key metrics, such as Click-Through-Rate (CTR), Conversion Rate (CVR), Cost-Per-Acquisition (CPA), and Return-On-Ad-Spend (ROAS). ? Conduct A/B testing on Ads to improve campaign performance, assist in asset creation and enhance audience engagement. Data Analysis & Reporting ? Monitor campaign performance, analysing data and trends to provide actionable insights and adjust strategies as needed. ? Generate and present monthly reports, showing results against KPIs and making recommendations for future improvements. ? Collaborate with the wider marketing team to use campaign insights in broader strategies, including content strategy, Organic/SEO and Conversion Rate Optimisation (CRO) and UX. ? Monitor and analyse social media performance metrics and provide recommendations for optimisation. Budget Management ? Develop and refine paid search initiatives, with a strong focus on paid strategies, handling budgets on a daily basis to maximise Return-On-Investment (ROI) across Google Ads; including search, performance max, shopping, display, demand gen. ? Develop Social Media Advertising campaigns, managing budgets on a daily basis across multiple platforms, such as Facebook, Instagram, Tik Tok and LinkedIn. Collaboration & Communication ? Collaborate with other departments to ensure that campaigns align with the companys brand message and client expectations. ? Communicate regularly with clients, presenting campaign results and discussing opportunities for growth. ? Highly organised, with the ability to manage multiple accounts, support new account builds and meet deadlines. Were looking for someone who has: ? Hands-on experience in paid media, preferably in an agency setting - whether you specialise in Search or Paid Social Advertising, were here to help you upskill, learn and grow. ? Exceptional attention to detail, is driven, and has a genuine passion for PPC. ? Bachelors degree in marketing, business, or a related college field. ? 1-2 years of experience in paid media or digital advertising. ? Proficiency in Google Ads, Bing Ads, Meta Ads, and Google Analytics. ? Strong analytical skills and ability to interpret data to drive actionable insights. ? Excellent communication skills, both written and verbal. ? Highly organised, with the ability to manage and collaborate on multiple advertising accounts and deadlines.

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