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Head of Promotions - Music Festivals, Oxford District
Client: The Fix Creative Ltd
Location: Oxford District, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
2
Posted:
06.06.2025
Expiry Date:
21.07.2025
Job Description:
Head of Promotions - Music Festivals
Please only apply if you have large scale music festivals experience and have held similar roles for approximately 10 years. Applications without this experience will not be considered.
About the job
Our client is a next-generation live entertainment company rooted in African culture and global storytelling. They produce culturally defining events, including a flagship music festival showcasing African and urban music genres such as Afrobeats, Amapiano, R&B, and Hip Hop. The festival unites the African diaspora and celebrates diversity through music, food, fashion, and art, and has become a prominent European event attracting large audiences annually.
They aim to build experiences that move people emotionally, physically, and globally. They are assembling a world-class team to shape the future of live festivals, content, and branded culture.
As they expand, they seek a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability, cultural relevance, and high demand.
The Role: Head of Promotions
This role involves overseeing a diverse portfolio of ticketed events, leading a team of promoters to drive revenue, audience growth, and brand positioning. It requires expertise in event curation, ticketing strategy, pricing, sponsorship, and multi-market expansion.
Experience:
* 10+ years in live event promotions, talent booking, or ticketing strategy, with a proven track record of scaling events profitably.
* Experience managing multi-city or international event portfolios.
* Ability to lead data-driven ticketing and pricing strategies.
* Strong industry relationships with talent agencies, ticketing platforms, and brands.
* Leadership experience managing teams across multiple locations.
* Financial acumen including P&L management, sales forecasting, and revenue optimization.
* Experience with major promotion companies (e.g., Live Nation, AEG) or leading independents.
* Understanding of sponsorship integration and brand activations.
* Experience expanding event brands into new markets or launching new festivals.
* Familiarity with global music trends and audience behaviors.
Success in this role means:
* Maximizing profitability through forecasting, pricing, and sales tactics.
* Driving market expansion, talent strategy, and audience growth.
* Leading and developing a high-performing team.
* Aligning events with the company's growth strategy, mission, and values.
Key Responsibilities
* Own the strategic vision for the event portfolio, ensuring financial and creative optimization.
* Develop and execute multi-year expansion strategies.
* Collaborate with the artist booking team to secure suitable talent.
* Ensure a balanced event calendar across seasons, locations, and demographics.
2. Ticketing & Pricing Strategy
* Develop dynamic pricing models, including tiered tickets and VIP offerings.
* Manage P&L responsibilities, budgets, and revenue targets.
* Work with ticketing partners to optimize sales channels.
* Use sales data and trends for data-backed pricing adjustments.
3. Commercial & Sponsorship Integration
* Coordinate with brand partners for sponsorship activations.
* Secure long-term commercial partnerships.
* Develop marketing strategies aligned with ticketing and sponsorship goals.
* Manage and mentor the promotions team.
4. Market Positioning & Industry Leadership
* Represent the company at industry events and panels.
* Stay informed on music trends and market positioning.
* Balance strategic vision with daily operations.
* Use analytics for decision-making.
* Negotiate talent, venues, and sponsorships.
* Plan for market expansion and growth.
* Manage risks and navigate challenges.
* Collaborate across teams for successful events.
What We Offer
Competitive salary (£80,000) & bonus, health benefits, flexible work, leadership development, parental leave, and additional PTO.
Why Join?
This is an opportunity to shape the future of live music and entertainment. We seek strategic, data-driven leaders who thrive in dynamic environments.
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