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Chief Marketing Officer
We burst onto the scene as the OGs of female-first activewear back in 1998. And since then, we’ve been on a global mission to Empower Women Through Fitness and Beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we strive to make everyday better- from using responsibly sourced materials, launching our first-ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation. Now, we are looking for a new Chief Marketing Office to lead our next exciting chapter to Empower Women Through Fitness and Beyond.
Our Values
WE REALLY CARE ∙ FIRST, BEST, BRAVEST ∙ OUR STRENGTH IS IN EACH OTHER ∙ STAND UP, SPEAK UP, SHOUT OUT
As CMO, you’ll be the strategic and creative force behind Sweaty Betty’s global brand evolution — leading the charge to build a connected, empowered, and inspired community of women worldwide. You’ll sit on the Executive Leadership Team and play a pivotal role in shaping the future of the business.
Brand Leadership: Own and evolve the global brand strategy. Define our unique positioning, purpose, and tone of voice — ensuring we’re bold, consistent, and culturally relevant across markets.
Creative Direction: Lead the development of standout campaigns, content, and visual identity. Partner closely with design, content, and product teams to deliver a seamless and engaging brand experience.
Global Expansion: Localise our brand strategy for new international markets, balancing global consistency with cultural nuance. Identify growth opportunities through partnerships, collaborations, and new channels.
Marketing Execution: Oversee integrated marketing campaigns across digital, traditional, and experiential channels. Align seasonal storytelling and messaging across departments.
Digital & Social Innovation: Elevate our social and digital presence with smart, platform-specific strategies. Lead influencer, ambassador, and community engagement programs that reflect our brand values.
Customer Engagement: Work with CX, retail, and ecommerce teams to ensure the customer experience is aligned and engaging at every touchpoint — from store to app to social.
Performance & Insights: Define and track KPIs across brand initiatives. Use data, insights, and market feedback to refine and optimise.
Team Leadership: Inspire and lead a high-performing brand marketing team. Champion creativity, collaboration, and bold thinking.
Experience Must-haves
You’re a brand visionary and strategic operator with a proven ability to turn purpose into performance. You’ve worked with culturally resonant consumer brands, and you know what it takes to scale a business globally while staying true to its roots.
* 10+ years in senior marketing roles, ideally in lifestyle, fashion, wellness, or DTC consumer brands
* Experience leading brand transformation and global expansion, including launching or scaling in international markets
* Strong creative direction skills — with a portfolio of campaigns that break through and connect
* Proven success developing integrated brand strategies and multi-channel campaigns
* Strong background in digital marketing, social strategy, influencer engagement, and content creation
* Deep understanding of brand-building in a DTC context, with a strong commercial and customer lens
* Experience leading in-house teams and external agencies to produce cohesive, high-impact work
* Knowledge of marketing technology, analytics tools, and emerging platforms
* Passion for women’s empowerment, community-building, and cultural relevance
* A collaborative, values-led leadership style — and a drive to make meaningful impact
The Extras
* 25 days holiday, plus 8 flexible bank holidays
* Generous clothing allowance
* 60% off all Sweaty Betty
* 50% off all Wolverine Brands
* 25 days holiday, plus 8 flexible bank holidays
* Sample sales
* Company bonus scheme
* Cycle to work scheme
* Generous Company Maternity, Paternity and Adoption Pay and Childcare support
* Discounts at the best Studio Classes
* We currently work on a hybrid schedule
Our DEI Commitment
We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.
We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."
We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail Apparel and Fashion
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