Senior CRM & Lifecycle Manager
CRM Consultancy | £65,000
London (3 days per week)
We're working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and life cycle teams.
With a strong reputation and a growing client base, they're now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients.
The Role
You'll own and deliver end-to-end CRM and life cycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, life cycle performance and overall marketing effectiveness.
What You'll Be Doing
* Develop and deliver multi-channel CRM strategies aligned to client objectives
* Build and optimise life cycle journeys across email, SMS, push and in-app channels
* Own campaign execution including segmentation, automation and personalisation
* Lead customer experience and journey optimisation projects across the full life cycle
* Analyse performance and translate data into clear, actionable insights
* Advise clients on CRM best practice, tooling and ways to improve efficiency
* Support implementations and migrations across marketing automation platforms
* Build strong client relationships and identify opportunities for account growth
What They're Looking For
* 4-6+ years' experience in CRM or life cycle marketing
* Strong hands-on experience across email and multi-channel CRM
* Experience with modern CRM platforms such as Braze, Salesforce, HubSpot, Klaviyo or similar
* Exposure to CDPs or data platforms is a strong plus
* Data-driven mindset with confidence analysing performance and optimising campaigns
* Strong communication skills with the ability to manage stakeholders and present ideas clearly
* Comfortable working across multiple clients in a fast-paced environment
Why This Role
* Work with a range of high-profile, well-known brands
* Strong reputation as a true partner to client CRM functions
* Opportunity to operate across strategy and execution
* Collaborative, high-performing team environment
* Clear progression as the consultancy continues to scale
*Rates depend on experience and client requirements