Job Description
Customer Research Manager – Charity
Central London/Hybrid
Our client is a major UK charity, operating in the health arena and providing an array of valuable services. Funding and services are key focuses for the marketing and strategy team and The Customer Research Manager will champion the voice of the customers by ensuring their needs and expectations are understood and put at the heart of the organisation. This role will consult on and lead projects for teams across brand and marketing, fundraising, retail and medical to develop insight plans, manage research projects, and deliver insights to inform decision making.
The key accountabilities for this position are:
1. Consultancy – leading relationships with stakeholders across the whole organisation to understand how insight can support their decision making and translating this into insight plans and research briefs
2. Leading in-house projects from end to end - writing briefs, designing sample frames and recruitment criteria, designing research materials (discussion guides, surveys etc), managing fieldwork (e.g., online surveys, moderating focus groups or interviews), conducting analysis and presenting insights, with overall accountability for delivery and quality assurance
3. Leading relationships with external research agencies on outsourced research projects – lead...