Halfords Worcestershire, England, United Kingdom
Overview
Senior Digital Merchandiser role at Halfords.
We are looking for a detail-savvy, customer-obsessed Senior Digital Merchandiser to bring our promotions to life across Halfords.com, Halfords.ie, and National.co.uk. Reporting to the Digital Merchandising Manager, you will be the engine behind seamless campaign setup and audits—powering loyalty, promo codes, CRM activity, and more. You’ll fine-tune the online customer journey, optimising every touchpoint to boost bookings, increase product attachment, and drive conversion.
Based at Halfords Support Centre in Redditch, Worcestershire, with a hybrid working policy (3 days on-site, up to 2 days from home).
Responsibilities
* Collaborate within the Digital Campaign team to deliver optimised campaigns and promotions on time, driving sales and margin targets in line with forecasts.
* Serve as the expert on campaign set-up and tracking within Salesforce Commerce Cloud.
* Partner with the Marketing team to coordinate sales events, ensuring briefs are delivered accurately with a strong focus on the customer journey and user experience.
* Prepare and manage major and minor sales events, including re-merchandising the website as needed.
* Work closely with Data Analysis, Category, and Marketing teams to ensure accurate pricing, messaging, and to identify opportunities through performance analysis.
* Analyse sales, web metrics, and customer feedback (including NPS verbatim) to improve promotional effectiveness and resolve purchase blockers.
* Monitor onsite search behaviour related to campaigns and loyalty, collaborating with the Loyalty team to optimise HMC sign-up placement and track engagement.
* Support post-campaign analysis by highlighting successes, challenges, and recommendations for future optimisation.
About You
* Passionate about digital and delivering outstanding customer experiences.
* Strong analytical and reporting skills, with experience in promo implementation, ranking, and optimisation tools (Salesforce Commerce Cloud experience desirable).
* Strong communication skills, able to collaborate effectively across teams.
* Highly organised with the ability to manage multiple deadlines independently in a fast-paced environment.
* Exceptional attention to detail, ensuring accuracy in campaign setup and execution.
* Team-focused yet self-motivated and independent, thriving in a dynamic retail environment.
Rewards & Benefits
* A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
* Commitment to ongoing personal and professional development.
* Hybrid working in our Support Centre: 3 days on-site per week with optional 2 days from home.
* Access to employee discounts across the Halfords suite of products and services.
* Wellbeing and inclusion initiatives and networks to support colleagues.
Not sure you meet all the criteria? We encourage you to apply anyway. Halfords is committed to an inclusive workplace and is proud to be an equal opportunities employer welcoming applicants from all backgrounds.
Job Details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing and Sales
* Industries: Retail
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