Senior Digital Marketing Specialist
Birmingham
Up to £45,000 per annum + bonus
Our client is seeking to appoint a Senior Digital Marketing Executive to take ownership of their digital presence. This is an exciting opportunity for an experienced marketer with a strong background in product-led industries, who can transform complex technical offerings into engaging, results-driven digital campaigns. In this pivotal role, you will work closely with external agencies, lead multi-channel initiatives, and ensure all digital activity drives measurable growth, enhanced brand visibility, and increased customer engagement.
Senior Digital Marketing Specialist Key Responsibilities:
* Drive the SEO strategy, ensuring visibility and performance improvements through effective collaboration with the company’s agency partners.
* Plan, create, and execute targeted email marketing campaigns, continually analysing data to optimise results and inform future strategies.
* Take responsibility for the planning, delivery, and optimisation of paid marketing campaigns (including Facebook, Instagram, and PPC), managing agency partnerships to maximise effectiveness.
* Lead the management and development of the company’s UK and US websites, collaborating with digital agencies to drive continuous improvement and implement best practices.
* Partner with sales and technical teams to leverage business data and ensure customer databases are accurate, segmented, and up to date.
* Establish and oversee a robust monthly reporting framework to track the performance of all digital marketing activities and present actionable insights.
Senior Digital Marketing Specialist Key Skills and Experience:
* Confident managing agency relationships across SEO, PPC, and social campaigns
* Skilled at using data to inform decisions and improve results
* Comfortable working with complex product information and transforming it into engaging digital content
* Proactive, organised, and able to take ownership of strategy as well as delivery
To apply for this role please contact Anjna Mahey at Anderson Scott Solutions
By sending your CV in response to this advert, you are giving us consent to contact you to discuss your application as per our privacy policy statement. If you do not hear from us within 7 days, please assume your application has been unsuccessful and your records will be deleted from our system. Our full Privacy Policy can be found on the Anderson Scott website