As a business, we offer solutions to increase the mobility of elderly and physically challenged people, to enable them to live an independent and active life.
We design and manufactureour own range of straight and curved stairlifts as well as partnering with key suppliers to offer a broad product range to meet customer needs. We operate in more than 40 countries and we're growing all the time.
We are a passionate and friendly team of people who care deeply about Making Everyday Life Easier for our customers.
Position:
We are looking for a primarily office-based Business Development Specialist to lead our nationwide sales of accessibility solutions. This role goes beyond selling products—you'll be a trusted partner and advisor to our Trade Partners, helping them deliver life-changing solutions to customers.
You will oversee and grow sales of Handicare's stairlifts, homelifts, and vertical and inclined platform lifts, develop and generate new business opportunities, strengthen relationships, and drive revenue growth in a competitive market.
This is a high-impact role for someone who thrives on building relationships and wants to make a tangible difference in people's lives.
The Business Development Specialist will be located at Kingswinford site and should be in travelling distance to attend daily. No hybrid work is foreseen for this role.
Key Responsibilities
* Promote Handicare products, services and programs to generate sales.
* Identify and develop new business opportunities.
* Manage the business development activities of under-performing Partners.
* Identify, approach, and onboard new Trade Partners in alignment with company growth objectives.
* Possess good product knowledge and retention of technical details.
* Thrive in an office-based role, with most but not all Customer interactions over the telephone or by video conference.
* Have excellent interpersonal skills and the ability to influence and negotiate remotely as part of a sales process.
* Build and nurture strong, long-term relationships with existing Trade Partners to increase repeat business and customer loyalty.
* Deliver compelling product presentations, training sessions, and demonstrations to partners and stakeholders.
* Work collaboratively with internal departments, including marketing, technical support, and customer service, to ensure partner satisfaction and seamless delivery.
* Identify industry openings and execute expansion tactics to enable business growth.
* Monitor competitor activity, market trends, and customer feedback to inform strategic decision-making.
* Meet or exceed agreed sales targets, KPIs, and revenue goals.
* Maintain accurate records of partner interactions and pipeline activity using CRM tools.
WHAT'S IN IT FOR YOU?
We offer a package designed to attract and retain the right level of talent for this role. We want to find a great match, so if there is something missing that is important to you, please don't let it stop you getting in touch if you think you could do a great job in this role.
* £40,000 per annum plus up to £40,000 commission
* Annual bonus scheme
* 33 days holiday (including bank holidays)
* Company contributory pension and 3x Life Assurance cover
* Flexible benefits platform with access to health care, gym membership and many high street discounts
* Employee Assistance programme available to colleagues and their families, to support wellbeing
* Fully funded training and development
* Generous product discounts
Requirements:
* Proven track record in B2B sales, public sector sales, or business development.
* Specific experience/knowledge of the industry and products; stairlifts, homelifts and inclined and vertical platform lifts.
* Organised and proactive.
* Ability to work autonomously and as part of a team.
* Understand requirements to meet sales targets and have a desire and drive to succeed and overachieve.
* Good business commercial acumen.
* PC literate (e.g. office, word, excel, PowerPoint).
* Ability to work with internal colleagues and BDMs to support their area and work in line with their growth plans and priorities.
* Experience working with Trade Partners, distributors, or dealer networks.
* Strong commercial acumen and negotiation skills.
* Excellent communication and presentation abilities.
* Self-starter with the ability to work independently and manage a large, diverse territory.
* Proficiency in CRM systems and Microsoft Office suite.
* Full UK driving licence.
Other information:
We welcome applications from all people, regardless of their race, sex, disability, age, religion, or sexual orientation. We are committed to creating an inclusive and accessible recruitment process, and we welcome and encourage candidates to request any adjustments they may need to show us their full potential.
Unfortunately, at this time we are unable to support work sponsorship in the UK, so can only consider applications from candidates with existing eligibility to work in the UK.