Salary £43,000 To £48,000 Depending On Experience · Permanent · Hybrid - London & Folkestone
Step into a hands‑on role where you’ll lead high‑performing acquisition marketing activity that directly drives commercial growth across Saga’s Insurance products. With a strong focus on PPC and performance channels, you’ll take ownership of campaigns across selected products, optimising activity in a highly competitive insurance landscape where precision, pace, and data‑led decision making are key.
You’ll work closely with agencies and internal trading teams to continuously test, learn, and improve, ensuring our acquisition strategy reflects our commercial ambition and our commitment to delivering a standout customer experience.
We work in a hybrid way at Saga, both at home and in the office. The Financial Services Marketing team (Insurance and Money) meet about twice a month in either London or Folkestone.
Role Responsibilities
* Own day‑to‑day management of digital acquisition activity, including paid search (PPC), paid social, programmatic and affiliates to ensure KPIs and commercial targets are met.
* Reporting and analysis of online marketing channels performance using multiple data sources.
* Managing the circulation and approval process for internal marketing materials, ensuring compliance with the Marketing Approvals Process.
* Supplying approved creative assets to media agencies and supporting the QA process across paid search, paid social, display, native and press.
* Building and maintaining strong relationships with agency partners, working collaboratively on performance and analysis to identify areas for improvement and new initiatives.
* Working closely with Ecommerce and the Performance Analyst to deliver regular performance deep dives, setting the foundation of a data‑driven roadmap that guides the implementation of campaign test‑and‑learn and new initiatives.
* Monitoring market and consumer behaviour using market and competitor reports, bringing insight, problem and opportunity statements to trading stakeholders.
* Supporting ATL media planning and delivery, including TV, radio and press.
* Working collaboratively with the wider marketing, product and creative teams to ensure alignment of creative and customer value propositions throughout the customer journeys, reflecting the core brand message “Experience is Everything”.
* Showing sound financial practice across paid media, including raising purchase orders and signing off invoices for payment, to maintain consistent operation of paid media channels.
Ideal Candidate
You will have proven experience of developing multi‑channel digital campaigns across PPC, Display, Affiliates and Social. Whilst experience in the Insurance industry would be an advantage, we are open to candidates from the wider financial services or other regulated industries.
You’ll be able to demonstrate:
* Analytical skills using reporting platforms such as Google/Adobe Analytics.
* Google Ads, Facebook Business Manager and/or programmatic networks experience.
* Experience of ATL media, including TV, Radio and Press (desirable).
* Managing and interpreting customer intelligence to enable business improvements.
* Commercially minded and results‑driven mindset, with strong numerical and analytical skills, comfortable deep‑diving into performance data to identify trends, diagnose issues and inform decisions.
* Ability to work autonomously and make decisions with some oversight from management.
* Effective communication skills and the ability to translate business goals into a digital marketing roadmap.
* Ability to flex and adapt quickly to change.
* High levels of drive, enthusiasm and energy.
* Consistently challenges and raises the bar on business and employee performance.
Package Description
* 25 days holiday + bank holidays
* Option to purchase additional leave – 5 extra days
* Pension scheme matched up to 10%
* Company performance‑related annual bonus – Up to 5%
* Life assurance policy on joining – 4× salary
* Wellbeing programme
* Colleague discounts including family discounts on cruises, holidays and insurance
* Range of reductions and offers from leading retailers, travel groups and entertainment companies
* Enhanced maternity and paternity leave
* Grandparents leave
* Income protection
* Access to Saga Academy, our bespoke learning platform
We are committed to making sure that colleagues can be their best, be themselves and make a difference – more than anywhere else. We are a diverse inclusive employer and ensure that our recruitment process is inclusive and accessible.
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