We are a dynamic creator of spectacular experiences across the sports and entertainment
industries. Building on a world class reputation, and recent international success in London and
Los Angeles, we have established an international office in London to develop and execute world-
class experiences in sports and entertainment outside of the Middle east.
We are looking to build a global portfolio of sports and entertainment projects, delivering commercial, operational and creative consultancy and services. The ambition is to execute a growth strategy that will see us establish itself as a market leader in the sector.
Role Overview
The Head of Business Development (Entertainment) will lead the commercial growth strategy across our entertainment portfolio - spanning live events, festivals, cultural experiences, and brand
activations. This senior role combines strategic foresight with creative and commercial expertise. You will identify and secure new opportunities, forge high-value partnerships, and drive revenue growth across the entertainment portfolio, positioning us at the forefront of global entertainment innovation.
The role requires a strategic thinker with strong financial acumen, analytical expertise, and deal
execution capabilities.
Key Responsibilities
• Define and execute the business development strategy for our entertainment division.
• Identify, evaluate, and pursue new commercial opportunities - including sponsorship, brand
partnerships, licensing, and live entertainment projects.
• Develop and maintain a robust pipeline to achieve annual revenue and growth targets.
• Provide market insights and strategic recommendations based on industry trends, competitor
behaviors.
• Build and nurture relationships with brands, promoters, venues, and cultural institutions.
• Lead high-value partnership and sponsorship negotiations from prospect to close.
• Collaborate cross-functionally (Central BD, Sponsorship, Marketing, Strategy, Events, Legal,
Finance) to ensure delivery of outstanding projects.
• Partner with the Chief Growth Officer to align divisional strategy with our global growth
ambitions.
• Represent the business externally at key industry events, conferences, and client meetings.
• Support and mentor junior members of the commercial and partnerships team.
Experience & Skills
• 8+ years of experience in business development, partnerships, or commercial roles within
entertainment, live events, music, or media.
• Proven track record of developing and closing high-value partnerships.
• Strong network across the entertainment and brand landscape (promoters, agencies, artists,
sponsors).
• Exceptional commercial acumen and negotiation skills.
• Strategic, creative, and entrepreneurial mindset — able to spot and shape new opportunities.
• Confident communicator and presenter with the ability to influence at senior levels.
• Comfortable working across international markets in a fast-paced, evolving environment.
Why Join us
• Join a dynamic, global agency shaping the future of sport, entertainment, and culture.
• Opportunity to work on world-class events and partnerships with leading global brands.
• Creative, collaborative environment with real autonomy and career growth potential.
• Competitive compensation and benefits package.
We are committed to encouraging equality, diversity and inclusion among our workforce and recruitment and eliminating unlawful discrimination.