Job title: Marketing Data Analyst Department: Marketing Responsible to: Head of Performance Marketing The Role Reporting into Head of Performance Marketing, the new role of Data Analyst will play a vital part in creating insights to shape marketing strategy and drive investment decisions across digital marketing channels and markets. Working closely with Marketing, E-commerce & our external agency, this role will ensure that we are tracking and reporting our marketing campaigns consistently against our key KPIs, enabling us to communicate the performance to key stakeholders. You will also have the opportunity to work with our Insight Manager on quantitative and qualitative research including surveys, focus groups and in-depth interviews to develop our understanding of the Brompton customer. The role requires in-depth experience and expertise in analysing Marketing and Ecom performance, with the ability to draw actionable insights in order to increase effectiveness and incrementality of marketing. You will be involved in executing campaign launches, major technology deployments and working within a fast paced and entrepreneurial environment. Main Responsibilities: Analyse and process campaign & CRM data, developing actionable insights and strategies across all channel data Run daily reporting and support the development of automated solutions. Provide reporting to update internal stakeholders on current activities Support Global & Local teams to develop best practises and improve efficiency across the digital acquisition metrics Understanding digital acquisition needs, opportunities and generation of new ideas that help achieve marketing acquisition metrics Contribute to the ideation, technical development, and launch of innovative strategy and marketing solutions Work closely with the Marketing, Ecom & Insights team to create and distribute relevant and actionable weekly, monthly and quarterly reports. Develop website KPIs - providing reporting and analysis against these KPIs as well as campaign and commercial performance, highlighting issues and recommendations. Analyse website performance and work closely with Marketing team on testing roadmap Share ongoing insights with relevant stakeholders in order to continually optimise campaign and website performance. Personal attributes and skills: Highly analytical with a meticulous attention to detail Naturally curious, with a desire to continually improve Results driven and determined Self-motivated and ability to work in a fast-moving and entrepreneurial environment Ability to work across cultures essential Experience: Desirable 4 years of experience working with digital marketing data and tools such as Google Ads, Meta Ads, Programmatic Display, You Tube & CRM Desirable 4 years of experience working with Google Analytics data with proven ability to manage, understand, discuss, and work with analytics accounts, goals & properties. Hands-on data analytics skills e.g. SQL, R, Python Strong commercial understanding; needs to understand how to drive business value through insights, modelling and segmentation Experience in omni-channel or ecommerce; must have operated in a d2c environment with a well evolved customer data ecosystem Strong communicator: must be able to engage with technical stakeholders as well as C-suite, must be able to communicate complex analytical concepts to a lay audience Experience using visualization tools, in particular Google Data Studio Strong understanding of advertising data and advertising concepts. Ability to produce clear and concise data-driven reports and presentations Strong understanding of web analytics and tracking Strong understanding of CRM and how CRM integrates with digital acquisition Excellent organisational, analytical and presentational skills, with the ability to evolve strategy based on research, data and industry into campaign optimisation. Understanding and experience with BI tools, Power BI experience preferable Experience working with Google Tag Manager Desirable - experience of survey design and analysis Desirable experience of conducting depth-interviews and focus groups