Marketing Channel Updates and Online Visibility:
* Oversee/execute the timely updates and management of various marketing channels to maintain freshness and relevance.
* Drive online visibility and increase website traffic through strategic implementation of paid advertising activities.
* Develop and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to attract target audiences.
Website Updates:
* Manage updates and maintenance for all company websites, including the main website and microsites, ensuring content accuracy and user experience optimization.
* Collaborate with the web development team to implement updates, troubleshoot issues, and improve website performance.
F&B Partner Channel Updates:
* Coordinate updates and promotions on F&B partner channels such as Chope, Sevenrooms, and Quandoo to maximize exposure and drive bookings.
* Monitor partner channel performance metrics and identify opportunities for optimization and increased engagement.
Social Media Marketing:
* Plan and execute organic & paid advertising campaigns on social media platforms targeting international top feeder markets for both rooms and F&B.
Google Paid Search Ads and TripAdvisor Ads:
* Manage Google paid search ads and TripAdvisor ads to increase visibility and drive traffic to relevant landing pages.
* Conduct keyword research, ad copy optimization, and bidding strategies to improve ad performance and ROI.
Liaise with Graphic Designer:
* Work closely with the graphic designer to conceptualize and create menu designs, promotional collaterals, and other marketing materials.
* Ensure that all design assets align with brand guidelines and effectively communicate key messages to the target audience.
Content creations
* Assist the Marketing Manager with the production of marketing collaterals, including brochures, presentations, online & offline promotional materials, and other branded items.
New Trends and Marketing Channels Research:
* Stay informed about industry trends, emerging marketing channels, and innovative strategies.
* Conduct research and analysis to identify new opportunities for business expansion and make recommendations for incorporating new marketing channels into the overall strategy.
Skills, Experience & Educational Requirements
* Bachelor's degree in Marketing, Communications, or a related field.
* Preferably a proven experience in marketing and communications, preferably within the hospitality industry or pre-opening environments.
* Strong understanding of marketing principles, branding, and digital marketing strategies.
* Excellent written and verbal communication skills, with the ability to create compelling content and engage diverse audiences.
* Proficiency in digital marketing tools, social media platforms, and web analytics.
* Ability to think creatively, identify target market segments, and develop innovative marketing campaigns.
* Attention to detail and a commitment to maintaining brand standards.
* Proficiency in design and video taking with strong project management and organisational skills.
* Familiarity with hotel reservation systems and customer relationship management (CRM) tools is a plus
Benefits:
* Birthday Leave
* Financial Incentives
* AWS/Performance Bonus
* Uniform/Laundry
* Flexi Benefits
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