Sales Manager / Senior Sales Engineer - Packaging Machinery UK - Field Based Competitive Salary Commission Car Allowance Benefits I'm working in partnership with a well-established and highly respected packaging machinery manufacturer/integrator that is continuing to invest in growth across the UK market. As part of this expansion, they are looking to appoint an experienced packaging machinery sales professional with a proven track record in capital equipment sales. This is a senior, consultative sales role, suited to someone who understands complex machinery sales cycles, technical solution selling, and long-term customer relationships. The Role Selling packaging machinery and automated solutions into food, FMCG, pharmaceutical, industrial, or related manufacturing sectors Managing the full sales lifecycle : prospecting, technical consultation, proposal, negotiation, and close Developing new business while growing existing key accounts Working closely with engineering, applications, and project teams to deliver tailored solutions Attending customer sites, exhibitions, and industry events Providing accurate forecasting and pipeline reporting What We're Looking For Demonstrable experience selling packaging machinery or capital equipment Background in horizontal or vertical packaging, end-of-line, robotics, automation, or related systems Strong technical sales capability - able to sell value, not just price Proven ability to manage long sales cycles and high-value projects Commercially astute, self-motivated, and credible at all levels of a customer organisation Comfortable working autonomously in a field-based role Desirable (but not essential) Experience selling into food, beverage, pharma, or FMCG manufacturing Knowledge of automation, robotics, or integrated packaging lines Existing industry network What's on Offer Competitive basic salary with uncapped commission Car allowance or company vehicle Strong technical and commercial support Long-term career progression within a stable, growing business WR Engineering are the 1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide. WR is acting as an Employment Agency in relation to this vacancy.