Senior Acquisition Manager
Location: Central London (Hybrid – office attendance once every two weeks)
Salary: £75,000
Reporting to: Head of Marketing
The Role
A well-established global digital marketplace is seeking a Senior Acquisition Manager to lead and scale customer growth across all acquisition channels. This is a senior, high-impact role suited to a performance marketer who combines strategic ownership with hands-on execution.
The role owns acquisition performance across paid, organic, offline, and emerging channels, driving measurable growth in traffic, conversions, and revenue. It requires a start-up mindset within a mature business environment, with a strong focus on experimentation, optimisation, and delivery at pace.
Key Responsibilities
Acquisition Strategy and Ownership
* Build and maintain a long-term acquisition roadmap across paid search and social, SEO, AEO, programmatic, affiliates, creator-led, offline, and emerging discovery platforms.
* Define audience segmentation strategies and growth hypotheses to improve efficiency and scale.
* Own channel mix decisions, budgeting, forecasting, and ongoing performance optimisation.
Execution and Optimisation
* Lead day-to-day execution of acquisition campaigns across digital and offline channels.
* Use A/B and multivariate testing to optimise landing pages, messaging, bidding strategies, and conversion funnels.
* Drive improvements in CTR, conversion rate, ROAS, and LTV to CAC ratios.
* Implement structured experimentation frameworks, documenting learnings and scaling successful initiatives.
* Take full ownership of the acquisition budget, ensuring strong ROI.
* Champion the use of AI and automation to increase efficiency and scale.
SEO and AEO Leadership
* Oversee technical SEO, content strategy, backlink acquisition, schema optimisation, and adaptation to search and AI-led discovery evolution.
* Ensure the platform is optimised for both traditional search engines and generative AI environments.
* Line manage and work closely with the SEO and AEO Manager on strategy, roadmap, and performance.
Analytics and Reporting
* Define success metrics and build dashboards to track performance across all acquisition channels.
* Analyse data to identify trends, insights, and optimisation opportunities.
* Present clear, actionable recommendations to senior leadership, including CAC, ROAS, and funnel performance.
Cross-Functional Collaboration
* Partner with Brand, Product, Technology, BI, and Data teams to optimise messaging, user journeys, attribution, and conversion flows.
* Represent Marketing in cross-departmental discussions when required.
Innovation and Market Awareness
* Evaluate and implement new acquisition tools, platforms, and ad formats.
* Explore emerging channels such as AI search engines and creator-led acquisition.
* Monitor competitor activity and market trends to identify growth opportunities.
Skills and Experience Required
* Proven experience in acquisition, growth, or performance marketing within a digital or online marketplace environment.
* Strong expertise across paid media, SEO, AEO, experimentation, and funnel analytics.
* Experience building acquisition engines from scratch or scaling channels rapidly.
* Highly analytical with strong Excel or Google Sheets skills.
* Hands-on, delivery-focused mindset with comfort operating in fast-moving, ambiguous environments.
* Excellent communication and stakeholder management skills.
* Leadership experience managing and developing small, performance-focused teams.
* Marketplace or classified platform experience is desirable.