ECommerce Marketing Manager
Hybrid – 3 days in office
Driving eCommerce revenue growth & improving customer retention rates
Strong understanding of eCommerce platforms, user behaviour, conversion funnels
An established and growing business in the digital sector is seeking a commercially minded and data-driven eCommerce Marketing Manager to help drive growth, optimise user journeys, and increase customer retention. In this role, you will take ownership of end-to-end website performance, leading strategic initiatives to enhance conversion rates, boost revenue, and implement a robust affiliate marketing program.
THE ECOMMERCE MARKETING MANAGER ROLE:
Identify and improve underperforming website areas using customer insights and performance analytics.
Own the optimisation of digital sales funnels and continuously monitor performance metrics.
Execute A/B tests, personalisation strategies, SEO improvements, and CRO initiatives to increase engagement and performance.
Work collaboratively with cross-functional teams (Product, Development, Marketing) to deliver UX/UI enhancements and conversion-focused updates.
Partner with campaign and content leads to align messaging, content, and digital tactics with strategic goals.
Establish and manage an affiliate marketing program designed to drive incremental revenue and reach.
Deliver clear, actionable reports and insights to stakeholders on marketing performance and site effectiveness.
THE ECOMMERCE MARKETING MANAGER ESSENTIAL SKILLS:
Deep understanding of CRO, SEO, A/B testing, and digital optimisation.
Solid grasp of customer behaviour across eCommerce platforms and conversion funnels.
Experience managing affiliate marketing programs from setup through performance tracking.
Proven track record of delivering measurable eCommerce growth and improving retention.
Strong project management and cross-functional collaboration skills.
Background in the technology or software sectors.
Experience with AI tools for digital marketing and optimisation.
Key skills – CMS platforms, Hotjar, Google Analytics, CRO, SEO, A/B testing