The Market Research Analyst will help to improve our understanding of the technology landscape to support strategic decision‑making across our organisation.
You'll be responsible for gathering and analysing data related to customers, competitors, and market conditions to help shape new Geo launches, product direction, pricing, marketing initiatives, and long‑term business strategy. Responsible for turning complex data into clear, actionable insights. Working closely with the CTO, Product Marketing Manager, practice leads and external agencies to ensure alignment between research insights and organisational needs.
Responsibilities:
* Conduct primary and secondary research using surveys, interviews, focus groups, questionnaires, and external data sources.
* Develop research methodologies, sampling strategies, and reports tailored to technology markets that align with specific strategic objectives
* Analyse quantitative and qualitative data using statistical tools, identifying trends, patterns, and opportunities, to uncover patterns in user behaviour, product usage, and market readiness.
* Monitor and forecast market and consumer trends to support future planning and strategic initiatives.
* Translate complex datasets into actionable insights, creating high‑quality dashboards, charts, and visualisations for product, marketing, and executive teams.
* Perform competitor analysis covering product features, pricing models, marketing strategies, and sales performance.
* Perform market sizing, opportunity assessments, and validation exercises to inform strategic direction.
* Work closely with marketing, product, sales, and external research agencies to ensure alignment between research insights and Bells organisational needs.
* Provide data‑driven recommendations influencing product development, pricing strategies, campaign planning, and overall business strategy.
* Support ongoing strategic initiatives by continuously evaluating performance metrics, consumer behaviour, and market conditions.
Skills/Experience
* Proven experience in market or data analysis, preferably in a B2B or technology environment.
* Strong analytical and critical‑thinking skills with an ability to interpret complex data.
* Experience working with or within technology.
* Knowledge of SaaS would be desirable.
* Knowledge of global markets such as US & Middle East is highly desirable
* Proficiency with statistical and data‑visualisation tools (SPSS, R, Python, Tableau, Power BI, advanced Excel).
* Demonstrable experience in designing surveys and research methodologies.
* Excellent written and verbal communication skills, with the ability to present insights clearly to senior stakeholders.
* Strong project management skills and communication skills.
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