We are seeking a dynamic and results‑driven Business Development Manager National Account Manager (NAM) – BFS (Bars, Foods, Snacks) to lead and grow our national partnerships within the bar sector. This role focuses on driving sales, building strategic relationships, and increasing brand visibility across national and key regional BFS groups, premium independent groups, and other influential on‑trade accounts. Brighter Foods, a leader in the development and manufacture of healthy snack bars, is looking for someone to lead and grow our protein bar portfolio.
Responsibilities
* Lead, manage, and grow a portfolio of key national retail and convenience customers, with a focus on the protein and health bar categories.
* Own and drive achievement of key commercial objectives within a specified customer(s) and overall strategy by establishing and pro‑actively managing relationships at multiple levels.
* Continuously evaluate customer product mix to drive improved profitability (PPU) incorporating initiatives from marketing such as complexity reduction and cost of product recommendation.
* Develop and manage customer joint business plans where relevant, ensuring alignment to business priorities.
* Build strong, long‑term relationships with buyers, category managers, and key decision‑makers within assigned accounts.
* Manage customer relationships and internal relationships across multiple departments (commercial, technical, product development) to optimise results in a complex matrix structure.
* Achieve agreed sales, volume, and profitability targets through effective planning, execution, and customer collaboration.
* Annually review customer account plans as part of the budgeting process for the following year.
* Implement an agreed promotional plan within defined trade investment budgets.
* Lead customer pricing, promotional planning, and contract negotiations to maximise profitability while ensuring competitive market positioning.
* Work closely with marketing, NPD, operations, and supply chain teams to deliver tailored solutions for customers and ensure successful product launches.
* Provide accurate sales forecasts, demand planning inputs, and regular performance reports to the senior leadership team.
* Travel regularly within the UK.
Qualifications
* Proven experience in National Account Management, preferably within FMCG, food, health, or snacking categories.
* Background in managing major UK retailers (grocery multiples, convenience, discounters, or health channels) is highly desirable, or experience working with food manufacturing services.
* Strong understanding of the health, wellness, and protein/snacking markets.
* Commercially driven with strong negotiation, relationship management, and P&L experience.
* Ability to work cross‑functionally, influencing internal and external stakeholders.
* Excellent communication, presentation, and organisational skills.
* Comfortable working in a fast‑paced, growth‑focused environment.
Benefits
Career Development
* Access bespoke development programmes designed by our in‑house L&D team.
* Continued development through our upskilling programme delivered in partnership with a leading training provider.
Enhanced Leave
* 25 days annual leave plus bank holidays.
* Enhanced maternity and paternity pay, depending on length of service.
* Up to 10 days compassionate leave.
* Buy back up to 3 days each year.
* Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
* Access face‑to‑face and virtual appointments with our in‑house GP.
* Access our in‑house CBT therapist.
* Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
* State‑of‑the‑art on‑site gym.
* Access to our on‑site physio.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
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