Counter Lead
As the Counter Lead, you will support the brand in driving sales turnover and market share, consistently remaining consumer focused.
Responsibilities
* Reflect a credible and professional brand image to all internal and external consumers at all times.
* Maximise sales through selling, providing excellent service and retail standards.
* Contribute to efficiencies through adherence to store/brand/company procedures and guidelines.
* Understand daily and weekly targets and manage them.
* Be aware of additional sales avenues such as eventing, omni and digital channels, etc.
* Keep up to date with competitor activities and missed opportunities.
* Effectively use social media to drive the business, protect, and enhance the brand image.
* Deliver the brand strategy, ensuring the delivery of an effective local plan.
* Plan and implement local marketing and events initiatives, aligned to retailer activity.
* Deliver excellence in service execution by continually improving service levels, creating a zero consumer complaints mindset, and a surprise and delight culture.
* Act as an ambassador for the brand, leading the way to ensure brand values are represented and lived.
* Handle refunds and complaints in line with company guidelines, consulting with the area manager when appropriate.
* Use digital tools to maintain knowledge up to date.
* Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
* Develop up-to-date product knowledge to deliver an industry-leading experience.
* Plan to ensure delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
* Review retail standards daily to maintain required standards.
* Ensure deliveries, stock movements, and associated administration are completed within agreed company timeframes.
* Ensure auditable processes and administration follow company guidelines and take corrective action where necessary.
* Fulfil information requests accurately within deadlines.
* Minimise stock loss by implementing and following all company security policies and procedures.
* Create and maintain a safe working environment for consumers, ensuring compliance with company and retailer policies.
* Ensure health and safety responsibilities and operational activities achieve a minimum overall grading of 'Acceptable' during audits.
* Manage daily replenishment, taking appropriate action when required.
* Maximise sales performance by utilising commercial reports before making decisions.
* Plan and deliver visual merchandising layout, ensuring it meets guidelines and timelines.
* Identify stock package issues, take corrective action, and inform the area manager when outside direct control.
* Effectively manage promotions and discounts in line with company guidelines.
* Identify trends and make suggestions to enhance product performance.
Qualifications
* Experience in a fast‑paced retail and/or consumer‑facing environment.
* Ability to drive self‑development.
* Commercial understanding and awareness of the industry.
* Effective communication, organisational, and prioritisation skills.
Seniority level
Not applicable
Employment type
Full‑time
Job function
Sales and Business Development
Industries
Personal Care Product Manufacturing
#J-18808-Ljbffr