Join to apply for the Digital Content Manager role at Waddesdon – A Rothschild House & Gardens
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Join to apply for the Digital Content Manager role at Waddesdon – A Rothschild House & Gardens
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To apply, please send a current CV and covering letter explaining how your experience and skills match those outlined above to application@waddesdon.org.uk
About us:
Waddesdon Manor was built by Baron Ferdinand de Rothschild between 1874 and 1885 to display his collection of arts and to entertain his friends. It is now open to the public and we welcome thousands of visitors each year who come to appreciate the exceptional architecture, art collections and gardens.7
Role Overview:
The role encompasses all aspects of digital marketing activity, including both B2B and B2C. You’ll also be supporting commercial activities for Waddesdon Manor, the trading company RWL which includes Catering for the Manor operation, visitors, retail, public events, private events, The Bow and The Five Arrows, and any special projects for the Rothschild Foundation e.g. future commercial property developments.
Key Responsibilities:
* Develop and deliver an online strategy to drive engagement and conversion across Waddesdon’s digital channels.
* Develop and manage digital content, including copywriting and proofreading content to develop our storytelling and ensure academic accuracy, standards and tone of voice are consistent.
* Manage updates to the website to reflect the brand and optimise commercial performance.
* Liaise with internal stakeholders to implement new content, amends and updates, which optimise the website and keep information up-to-date. Be the point of contact to help other departments with advice on digital content.
* Manage SEO focused activities to increase quality traffic across the website.
* Plan and manage social media strategy to drive engagement and build new audiences.
* Track and report digital performance across digital channels to enable strategic decision making and share information across the organisation.
* Work with external agencies as required, including managing the Google Grant.
* Be part of project teams to deliver a new website for Waddesdon, trading subsidiaries and the Rothschild Foundation, and support integration of new systems including a DAMS and CRM.
* Help to develop strategic marketing campaigns for the business and develop plans to increase audiences.
* Monitor the outcomes of marketing activity and evaluate against plans, contributing to monthly reports.
* Develop partnership ideas for content and social media and work with third parties as required to deliver these.
* Monitor competitor activity to ensure we are learning and evolving to become as relevant and engaging as possible.
* Contribute to marketing budget management and assist with budget forward planning in liaison with the managers of each business area eg RWL Heads of Department.
* Work closely with the wider marketing team and all colleagues across Waddesdon, sharing news on activity, to ensure that opportunities are maximised.
Key Skills & Experience Required:
• Experience of producing and delivering a range of digital content
• Experience of managing SEO and driving website traffic
• Proven experience delivering successful digital marketing campaigns to meet targets
• Excellent copy writing and proof-reading skills
• Experience of planning and scheduling social media campaigns
• Experience of business reporting and forecasting
• Ecommerce experience in the retail sector with proven success to drive sales online
• Comprehensive knowledge of the heritage sector and ecommerce
• Excellent prioritisation and time management skills coupled with the ability to work under pressure and deliver results under tight deadlines
• Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels including excellent interpersonal skills and evidence of ability to influence decision-making
• Technical skills in web CMS editing and experience of managing an online shop
• Demonstrate excellent attention to detail
• Excellent written and verbal communication skills, IT and office skills
What We Offer:
• Waddesdon Discounts – 50% discount in the food-to-go outlets at the Manor. 20% in the Manor gift shop and restaurant, Stables Café, Five Arrows Hotel, and The Bow Pub. 20% discount on special event tickets made available to staff.
• Staff Card - A National Trust staff card entitles two adults and children under 18 years of age free admission to all National Trust properties and 20% discount in NT retail and catering outlets.
• Annual Leave - On starting with us, you will receive 25 days annual leave per year plus 8 public holidays pro-rata. Stay with us for 3 years and this rises to 28 days, 30 days after five years and 32 days after 10 years.
• Sick pay - If you become ill, one week of sick pay during your first 3 months. This rises to a maximum of 3 months full pay within a rolling 12-month period. After four years you also receive a further 3 months at half pay in the rolling 12-month period.
• Pension - We will top up your pension by matching any contribution you make, up to 10% of your basic salary.
• Income Protection – on completing one year of continuous service, income protection may be available at 50% of basic salary for a maximum of 5 years.
• Life Assurance – a lump sum of 4 times basically annual salary is payable upon death in service.
• Flexible & Hybrid Working – we encourage departments to manage their own way of working to suit the workload and nature of the work. We recommend a minimum of 3 days a week on-site.
• Long Service Awards – every 5 years of service, you are invited to a celebration to recognise your contribution to the organisation. A cash sum is awarded as a thank you.
• Mental Health and Wellbeing Support – access to a wellbeing platform and fully funded 1:1 counselling service.
• Enhanced Maternity Pay – after 12 months of continuous service, you can choose 13 weeks of maternity leave at full pay followed by 26 weeks statutory pay.
• Enhanced Paternity Pay – after 12 months of continuous service, you may take 3 months of paternity leave at full pay.
• Eye Care – eye care vouchers for employees who are DSE users.
• Flu Jabs – free flu jabs in October.
• Travel – Cycle to Work Scheme, Season Ticket Loan for train or bus, Octopus Electric Vehicle Scheme.
• Deposit Loan Scheme – financial support to go towards a private rental deposit.
• Access to Perk at Work – access to exclusive discounts from hundreds of retailers, and up to 55% off cinema tickets.
• Memberships – 20% discount on new Nuffield gym memberships. 15% off Hartwell Spa Memberships and treatments, and 15% off food in the restaurant.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Part-time
Job function
* Job function
Marketing, Public Relations, and Writing/Editing
* Industries
Museums, Historical Sites, and Zoos
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