We are seeking a creative, organised and enthusiastic Marketing and Social Media Assistant to join our busy and vibrant school community. This is an exciting opportunity for an individual with strong communication skills and a flair for digital content to help tell the story of our School, celebrate pupil achievement, and support our wider marketing and communications activity. Working closely with colleagues across the School, you will play a key role in creating engaging content that reflects our values, showcases school life, and strengthens our reputation within the local community and beyond.
This is an excellent opportunity to join the friendly and dynamic Birkdale School team, providing essential support to the Head of Marketing and Registrar. Working within a small and experienced team, the ability to work independently, take initiative and manage priorities effectively will be essential.
The role covers the full pupil journey, supporting with initial enquiries from prospective parents, and helping with open events through to pupils leaving us, your role will assist in ensuring that every family and pupil who engages with Birkdale School experiences a consistently positive experience.
The role is for 35 hours per week, with some flexibility in working pattern. However, availability during core hours of 8.30am to 4.00pm, Monday to Friday, is required, together with occasional evening and Saturday morning work for key events such as open days and admissions activities.
The post will be based predominantly at Birkdale Senior School, with travel between school sites required.
This is a fixed-term contract until 10 July 2027 and is all year round.
The role offers an excellent opportunity for a recent graduate or early-career marketing professional to gain hands‑on experience across a broad range of marketing and admissions activities within an independent school environment. The successful candidate will be encouraged to bring creativity, energy and initiative to the role, with genuine scope to develop and grow over time.
Key Responsibilities
Marketing & Communications
Support the Head of Marketing in the day‑to‑day delivery of marketing and admissions activity across Birkdale Prep and Senior School.
Prep and Senior School.
* Assist in the planning, development, and implementation of the School’s digital marketing strategy.
* Contribute to the creation, scheduling, and delivery of content across social media platforms and the School.
* Actively manage social media channels, including posting updates, responding to messages, and engaging with audiences appropriately.
* Work with departments across the School to generate engaging content, including photography and storytelling.
* Ensure all content aligns with Birkdale brand guidelines, values, and tone.
* Monitor and moderate social media channels to ensure appropriate and professional standards are maintained.
* Regularly review and update digital content to ensure accuracy and relevance.
Admissions Support
* Support the Registrar and Head of Marketing with admissions administration.
* Respond to admissions enquiries via email and telephone in a professional and welcoming manner.
* Assist with the preparation, printing, and mailing of prospectus packs and admissions materials.
* Provide general administrative support to the admissions process as required.
Events & Engagement
* Assist and lead in the planning, coordination, and delivery of promotional events including open mornings, taster days, and other school events.
* Attend and support events to ensure their smooth running and positive experience for visitors.
* Help create engaging and welcoming experiences for prospective families.
General Responsibilities
* Maintain consistent use of Birkdale branding across all platforms and materials.
* Contribute ideas for marketing campaigns and initiatives to enhance the profile of the School.
* Undertake general administrative duties including email monitoring and call handling.
* Contribute to safeguarding and the promotion of the welfare and wellbeing of children and young people.
* Support the wider aims, ethos, and values of Birkdale School.
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