About Us
Journey is a leading hotel marketing agency, revolutionising the luxury hospitality and travel industry through creativity, incomparable Industry knowledge, and digital disruption. Working with the best luxury hotels and resorts in the world, empowering growth and increasing revenue through innovation, collaboration, and technology solutions. Before we get started, there are three things you need to know. At Journey, we will always have an entrepreneurial spirit. We started off as a team of six and have never forgotten our humble roots. To thrive you will need to embrace this mindset.
We all roll up our sleeves, we help each other out, we admit if we are struggling, we lean on one another and we leave ego at the door. That is very important. Everyone plays a part. We are a business of collaboration and sharing, be it ideas, time, skills, knowledge, energy or snacks...we are in it together. Our clients are considered part of our business and we treat them with the same inclusive respect and consideration. Travel and hospitality is a joint personal passion of everyone involved. If you don’t have a taste for adventure, or you don’t have a curiosity and interest in the wider world, we’re probably not the place for you.
What you'll do
As the Senior Data Analyst you will lead the development and execution of data-driven strategies for digital reporting across our client and product portfolio. You will oversee performance measurement frameworks, and work cross-functionally to ensure Journey remains at the forefront of digital analytics within the hospitality industry. Your strategic insight will guide key decisions, improve client ROI, and shape future innovations in analytics.
Strategic Performance Leadership
Define and implement comprehensive analytics strategies to assess and optimise the performance of digital products, marketing campaigns, and user experiences for our clients.
Data Governance & Infrastructure
Oversee data collection, architecture, and governance to ensure accuracy, consistency, and compliance across all analytics platforms and tools.
Insight Generation & Reporting
Deliver high-impact performance reports and dashboards tailored for stakeholders at various levels. Translate complex data into actionable insights that drive measurable business outcomes.
Optimisation & Experimentation Strategy
Drive A/B testing, multivariate testing, and user journey analysis. Collaborate with design, product, and marketing teams to identify areas for improvement and innovation.
Innovation & Thought Leadership
Stay at the forefront of digital performance trends, tools, and techniques. Advocate for the adoption of emerging analytics technologies and methodologies within the organisation.
What you'll bring
[Key Attributes]
* Education: Bachelor's degree in Marketing, Business, Statistics, Economics, Mathematics or a related field. A master's degree or relevant certifications (e.g., Google Analytics, Google Ads, Adobe Analytics) is a plus.
* Experience: Prior experience in performance analytics, web analytics, or a similar role is preferred.
* Data Analysis: Demonstrated ability to analyse complex data sets, derive insights, and present findings in a clear and concise manner. Proficiency in data manipulation, statistical analysis, and data visualisation techniques.
* Technical Skills: Knowledge of web analytics platforms (e.g., Google Analytics, Adobe Analytics), tag management systems, and digital advertising platforms (e.g., Google Ads, Facebook Ads). Proficiency in Excel, SQL, and data visualisation tools (e.g., Tableau, Power BI) is desirable.
* Digital Marketing Knowledge: Familiarity with digital marketing principles, strategies, and tactics across various channels (e.g., SEO, SEM, social media marketing, email marketing). Understanding of conversion optimisation techniques and user experience (UX) best practices.
* Problem-Solving Skills: Strong analytical and problem-solving abilities to identify performance gaps, investigate issues, and recommend data-driven solutions.
* Communication: Excellent written and verbal communication skills, with the ability to present complex data and insights to non-technical stakeholders effectively.
* Detail-Oriented: Meticulous attention to detail to ensure accuracy in data analysis and reporting.
* Adaptability: Willingness to adapt to changing priorities, learn new technologies and tools, and stay updated with the latest industry trends
* Team Player: Ability to collaborate effectively with cross-functional teams and work in a fast-paced, deadline-driven environment.
What you'll get
We’re a collective of disruptive thinkers, digital specialists and tech pioneers. But above all, we’re a team. We win together, and lose together. And we pride ourselves on our ethos of culture first, capability second.
* Strong people and communication skills. Commercially minded.
* Fast learner, accountable and ambitious.
* Passionate about detail, data and order. Focused on improving processes and systems.
* Ability to work under your own initiative in a fast paced environment and industry.
* Driven to be an expert in our industry and be ahead of our competitors.
About us
Think of your role here as more than just a job; it's about shaping your future, one hotel at a time. We're a team of innovators, strategists, storytellers, and engineers, all with a few things in common. We love hotels, we get results, and we provide great online experiences for hoteliers and their guests. Our work can be challenging, but we're firm believers that when you love what you do, you do it well.
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