Walker and Sloan are proud to be working with a fully integrated marketing agency, as they are looking for a Client Strategy Lead to join their team on a maternity cover contract, and lead the strategic direction across a major, multi-brand public sector portfolio
This is maternity contract, requiring 2 days per week in the office (London, Brighton or Cardiff). They would however explore fully remote as long as you would be ok with travelling to clients on the odd occasion.
The role works across Visit Wales, Trade & Invest Wales, Business Wales, Cymru Wales and Creative Wales, to provide senior strategic oversight and direction on all digital programs of work spanning Content, SEO, Paid Social, Paid Search, Programmatic, Data & Analytics', and Audience Intelligence.
You’ll work closely with the Program Lead and channel specialists, supporting all BAU and campaign programmes from strategic planning through to performance measurement and ongoing client and brand problem solving and solution building and selling.
As well as strategically leading the Welsh Government accounts, you’ll occasionally craft case studies, award entries, and may have the opportunity to support with new business opportunities for the agency brand. Across all key Welsh Government accounts, you’ll take responsibility for crafting the approach for integrated annual and campaign strategies, and work in partnership with channel leads to flesh these out, whilst maintaining the overarching strategic narrative.
You’ll work with channel leads and client solutions teams to drive new business and new solution development off the back of opportunities identified.
Leading on continued account innovation and best in class strategies.
We want to see your drive and enthusiasm for B2B business marketing and B2C travel marketing. Proven experience in leading and developing best-in-class, annual multi-channel, digital programmes, as well as integrated campaign strategies
The ability to identify opportunities to improve digital experiences, digital performance and maturity able to multi-task across a range of projects, prioritising what is most important
Curious about culture, consumer behaviour, and digital marketing
Able to communicate effectively between a range of teams and stakeholders including paid media specialists, account leads and data & analytics consultants
Able to translate data into insights, actions and clear narratives
Strategic thinking and strategy development across multi-channel digital programs spanned earned, owned and