Purpose of the role
To drive the success of the commercial banking segment through market analysis, product development, sales and relationship management, risk management, and performance.
Accountabilities
* Execution of market research to understand the competitive landscape, identify market trends and opportunities, and develop strategies to capture market share within the commercial banking segment, taking into consideration industry, size, and growth stage.
* Development of appropriate pricing models for different products and services, ensuring profitability while remaining competitive in the market.
* Development, implementation and management of innovative financial solutions, services and products aligned to the bank’s objectives and tailored to the commercial banking segment, including loan products, cash management solutions, and trade finance services.
* Identification and forging of strategic partnerships with other financial institutions, technology providers, or industry experts to expand product offerings and reach new client segments.
* Management of key stakeholder relationships within target companies to understand their needs and recommend appropriate solutions.
* Development and implementation of sales strategies including establishing sales targets, identifying sales channels to reach potential clients, and setting objectives for loan terms to support the negotiation process and development of service agreements.
* Monitoring of key leading and lagging metrics such as new client acquisition, loan volume, revenue generation, and market share to assess the performance of the commercial banking segment.
* Funnel and journey optimisation to deliver service and commercial performance.
Assistant Vice President Expectations
* Advise and influence decision making and contribute to policy development while ensuring operational effectiveness.
* Collaborate closely with other functions and business divisions.
* Lead a team performing complex tasks, utilizing professional knowledge and skills to deliver outcomes that impact the whole business function.
* Set objectives, coach employees, and appraise performance relative to objectives to determine reward outcomes.
* Demonstrate the four LEAD behaviours: Listen and be authentic, Energise and inspire, Align across the enterprise, and Develop others.
* Guide team members through structured assignments, identify necessary cross‑functional expertise, and identify new directions for assignments or projects.
* Consult on complex issues, provide advice to People Leaders, and support the resolution of escalated issues.
* Identify ways to mitigate risk and develop new policies/procedures supporting the control and governance agenda.
* Take ownership of risk management and strengthen controls related to the work performed.
* Collaborate with other areas of work to keep up to speed with business activity and strategy.
* Engage in complex analysis of data from multiple sources and solve problems creatively and effectively.
* Communicate complex information clearly, especially when dealing with sensitive content.
* Influence stakeholders to achieve outcomes, demonstrating Barclay’s values of Respect, Integrity, Service, Excellence, and Stewardship and the Barclay Mindset of Empower, Challenge and Drive.
Digital Strategy Manager
This role will bring together external insight, customer trends and data to identify opportunities, help influence decisions, and drive innovation across Barclays, while managing cross‑functional stakeholders and collaborating closely with product and technology teams to deliver impactful outcomes.
* Experience in creating and defining strategies.
* Solid analytical background.
* Experience in data analysis, reporting and translating business needs.
* Knowledge and understanding of retail banking products and digital banking trends.
* Previous experience in a large complex organisation.
* Stakeholder management and ability to challenge and influence senior leaders.
* Good communication and presenting skills, including the ability to create clear, compelling presentations.
* Competitor intelligence, market scanning, or industry research.
Some other highly valued skills may include:
* Collaboration skills and the ability to work well within a team.
* Customer‑centric thinking and curiosity about emerging technology and innovation.
You may be assessed on key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, as well as job‑specific technical skills.
This role will be based in London.
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