JOY IN MOVEMENT
Studio Manager
About J.I.M
Hi!
We’re Joy in Movement (J.I.M), the UK’s first fully automated infrared fitness
studio. We run 30-minute, low-impact classes in 40° heat, set to fresh
DJ-produced beats, designed to help people sculpt, stretch, strengthen, and
feel good in their bodies.
We’ve
been featured in Forbes and Time Out, our first studio is buzzing in Ecclesall
Sheffield, and we’re rolling out across the UK. Twice the results, half the
time, that’s the promise. Now we’re looking for the right person to lead the
floor and the community.
The Role
As
Studio Manager you are the heartbeat of your J.I.M. You shape the energy
members feel the moment they walk in, the community that keeps them coming
back, and the systems that keep the studio running smoothly behind the scenes.
You’ll
wear a lot of hats, operations, marketing, hospitality, wellness ambassador, and
you’ll love the variety. You know this role is working when members greet you
by name, the pipeline is healthy, and people walk out feeling better than when
they walked in.
This
role owns four performance areas:
•
Attract; grow local presence and build the lead pipeline.
•
Convert; turn Free Pass leads into paying members.
•
Retain; create consistent, fun, sticky community.
•
Operate; uphold studio standards, systems, and compliance.
Reports To
General
Manager; day-to-day performance, brand, systems, and employment matters. Weekly
1:1.
What You’ll Be
Doing
Attract - Local
Presence & Lead Generation
•
Generate qualified
leads through community outreach, local partnerships, and social media.
•
Own your studio’s
local social channels (Instagram, TikTok, Facebook): plan and shoot content,
schedule posts, and engage daily with your community.
•
Run local
marketing campaigns and free trial promotions to drive new sign-ups.
•
Partner with local
businesses, wellness practitioners, and influencers to bring J.I.M into the
wider community.
•
Work with the J.I.M
marketing team to keep brand voice consistent while letting your studio’s
personality shine.
•
Track and log
every lead in the CRM.
Convert - Sales
& Free Trial Management
•
Move leads through
the pipeline using the most appropriate channel (age and platform specific).
•
Pre-call Free Trial
members the day before their session and send an SMS reminder the morning of.
•
Conduct post-class
follow-up within 24 hours.
•
Hit the 60%
conversion target within 2.5 weeks of a member’s first class.
Retain - Member
Experience & Community
•
Be the face of the
studio. Acknowledge every member on entry and greet by name as soon as you’re
free.
•
Know members by
name and celebrate their milestones (birthdays, 100-class, transformations).
•
Monitor weekly
check-in patterns and proactively reach out to low-frequency members; re-engage
anyone training less than twice a week.
•
Curate occasional
wellness events, workshops, and guest sessions such as recovery clinics,
breathwork, nutrition talks, run club, book club.
•
Address member
feedback and resolve complaints with care, in line with J.I.M guidelines.
Operate - Studio
Standards, Team & Systems
•
Run the studio
day-to-day: opening, closing, scheduling, cleanliness, equipment, lighting, and
safety standards.
•
Recruit, train,
and manage your Studio Assistant. Set the tone and lead by example.
•
Onboard new
members with a full orientation.
•
Manage bookings,
memberships, payments, and access control via Hapana Core.
•
Update Hapana Grow
daily - log communications and update lead statuses.
•
Process membership
changes (upgrades, downgrades, pauses, cancellations) and handle failed payment
retries.
•
Monitor and
troubleshoot CloudFit, Nightlife, lighting, and access control.
•
Process member
account deletion requests in line with UK GDPR (within 30 days).
How We’ll Measure
Success
Attract
•
New qualified
leads per week: target set with your line manager.
•
Lead response
time: within 24 hours.
Convert
•
Free Trial classes
booked per week: 10 – 20 per week.
•
New member
sign-ups per week: 6–7.
•
Conversion rate:
60% within 2.5 weeks.
Retain
•
Average check-ins
per active member per week: 2+.
•
Net members (joins
minus cancellations): positive each month.
Operate
•
Studio
presentation.
•
Data accuracy:
100% of leads logged in Hapana Grow within the same business day; no stale
leads older than 14 days.
Operational
Rhythms
Daily
•
Check and respond
to leads in Hapana Grow; log all communications and statuses.
•
Complete opening
and closing procedures.
•
Greet members,
monitor studio energy, reset the hot room between classes.
•
Review no-shows
and low check-in members.
Weekly
•
Update the KPI
tracker with current performance data and milestones.
•
Post 5–7 pieces of
social content per shift.
•
Clean up the lead
pipeline in Hapana Grow.
•
Review class
bookings and capacity.
•
1:1 with the your
line manager
Monthly
•
Analyse conversion
rates and sales performance.
•
Review member
retention trends.
•
Complete the
systems audit (CRM, member data, operational checklists).
•
Self-reflect and
set goals for the month ahead.
Systems &
Tools
•
Hapana Core - member
management, bookings, payments, schedules, access.
•
Hapana Grow - lead
pipeline, sales tracking, prospect communication.
•
J.I.M App - member
self-service (front-line support sits with you).
•
CloudFit - on-screen
workout delivery.
•
Nightlife - music
streaming.
•
Social Media - Instagram,
TikTok, and Facebook for content and engagement.
Troubleshooting
& Escalation
Handle
yourself:
•
Restart frozen
systems (CloudFit, Nightlife, iPads).
•
Check Wi-Fi
connections.
•
Remotely unlock
doors when access fails.
•
Retry failed
payments after confirming details.
Escalate
immediately:
•
Member injuries or
medical emergencies.
•
Safety concerns or
facility damage.
•
System failures
affecting operations.
•
Serious complaints
or legal threats.
•
Any situation
where the right action is unclear.
You’ll Thrive Here
If You…
•
Are a natural
community-builder - people warm to you and stick around.
•
Live and breathe
wellness in some form (yoga, Pilates, hot fitness, recovery, nutrition). We’re
not picky, just passionate.
•
Can shoot, edit,
and post a great Reel without breaking a sweat (well, maybe a little).
•
Have 2+ years’
experience managing a studio, gym, retail space, hospitality venue, or similar
customer-facing operation.
•
Are organised,
proactive, and comfortable owning KPIs - especially client retention.
•
Love a varied day
- front-of-house one minute, rotas the next, content after that.
•
Are full of
energy, warm, and bring real joy to your work (it’s in the name).
What Success Looks
Like
You
know this role is working when:
•
Members greet you
by name, and you greet theirs back.
•
The pipeline is
healthy, current, and moving - no stale leads.
•
Conversions hit
the 60% target.
•
Net members grow
month on month.
•
The studio is
clean, safe, and ready to impress at any hour.
•
Members walk out
feeling better than when they walked in.
The Good Stuff
•
Salary: £30,000 to £34,000 per year, depending on experience.
•
Hours: Full-time, 40 hours/week including evenings and
weekends.
•
Location: Studio location, e.g. J.I.M Eastwood, Rotherham.
•
Holiday: 28 days including bank holidays.
•
Unlimited free
classes for you.
•
Brand-new infrared
studio kit and a beautiful space to work in.
•
Real career growth
- we’re scaling fast and we promote from within.
•
A team that
actually likes each other and a brand we’re proud of.
How to Apply
Send
us a CV and a short note (or a 60-second video and a reel that you’ve edited)
telling us why you’d be brilliant at this. Bonus points if you tell us about a community,
you’ve built or a moment you turned a member into a regular.
Email:
unitedkingdom@joyinmovement.uk
Subject
line: Studio Manager, [Your Name]