Oritain is the global leader in product verification, with locations in Auckland, Dunedin, London, Singapore and Washington D.C. Our vision is to be the source of truth in global supply chains and our mission is to harness science, technology and services to create a community of origin verified buyers and suppliers, protecting our people and planet.
About the Role
As a Digital Marketing Manager at Oritain, you will support the strategy, execution, and optimisation of our paid digital marketing efforts, ensuring we drive high-quality traffic, conversions, pipeline and ultimately revenue.
The Growth Marketing team is responsible for driving Sales pipeline and scaling Oritain across many audiences by delivering relevant, impactful campaigns. We focus on a data-driven approach, using tools and technology (LinkedIn, HubSpot, 6Sense, AdWords, Looker) to optimise performance and deliver measurable results across channels. Our goal is to continuously improve our marketing efficiency, expanding our reach while maintaining cost-effectiveness.
You’ll be highly collaborative, results driven and deeply analytical. You’ll be a high performer, a strong team player, and motivated to achieve great things within an exceptional team.
This is a global role so some out-of-hours collaboration will be required with our teams in New Zealand, USA and Singapore.
Key Responsibilities
* Leverage market research and customer insights to create relevant digital marketing campaigns across core digital channels (Paid Social, Paid Search, Trade Media and the 6Sense platform)
* Collaborate with the sales team to align marketing efforts with lead nurturing and marketing automation strategies.
* Partner with sales to establish priority account profiles and firmographic segments. Develop and maintain a list of key accounts and expected results.
* Own and execute our Trade Media calendar, including newsletter, sponsored email and thought leadership content
* Collaborate with teams across marketing to drive omni-channel execution through events, email, and digital touchpoints.
* Establish a data driven approach to monitor, analyze and measure performance, contribution and ROI across all activities that facilitate journey stage movement and pipeline acceleration of key accounts.
Skills & Experience
* 4+ years’ experience in B2B Digital Marketing/Demand Generation. Hands on experience in (LinkedIn Campaign Manager and Google AdWords)
* Experience working with in connected go-to-market systems (6sense, HubSpot, Salesforce, Outreach, Clay)
* Understanding of Account-Based Marketing (ABM) strategy, experience is a plus
* You are a resourceful, self-starter. You\'re not afraid to take on the unknown or think around obstacles.
* An iterate-fast mentality. You celebrate, understand, and document what worked, what didn\'t, and optimise based on your learnings.
* Creative and copywriting skills that stand out and command attention.
* Excellent analytical skills and ability to turn that into insights and actions.
* Strong time and project management skills. Able to work successfully in a fast-paced environment with competing priorities. Opportunities move in real time, so can you.
* Ability to work in a collaborative, cross-functional team.
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