As the Marketing Analytics Manager at Flo, you'll be the strategic analytics partner to our marketing leadership, helping drive growth and optimise our ~$100 million annual marketing investment. You'll lead a team of marketing analysts and work directly with marketing executives to set goals, measure performance and build the measurement frameworks needed to grow sustainably.
This is a high‑visibility role. Marketing leadership, and at times senior company leadership, will rely on your team's analysis to make significant spend and strategy decisions. You'll need to be comfortable owning your analytical positions in those conversations and communicating them with clarity and conviction.
Your Experience
Must have:
* 7+ years in marketing analytics or similar quantitative roles, with growing responsibility
* Real expertise in marketing measurement: MMM, attribution, incrementality testing, cohort analysis
* Strong stats and causal inference background. Applied this work to marketing decisions
* Experience working with marketing leadership and influencing budget allocation – comfortable as the analytical voice in senior conversations
* Experience managing analytical teams in fast‑growing companies
* Strong SQL and Python skills; comfortable with Tableau or Looker
* Ability to explain complex analysis to non‑technical people and secure executive buy‑in
* Mobile app marketing experience (iOS/Android acquisition, ASO, mobile attribution) – important for a mobile‑first company
* Bonus: subscription business experience, health tech or consumer app background, experience dealing with iOS 14.5+ privacy challenges
What you'll be doing
You'll be responsible for:
Strategic Initiatives & Marketing Measurement
* Build and improve marketing measurement capabilities: incrementality testing, MMM, geo‑holdout experiments and synthetic control methods
* Work with executives to set the analytics roadmap and prioritise measurement improvements
* Advance hard problems such as delayed‑effect modelling for viral/influencer content, brand lift measurement and channel interaction analysis
* Analyse creative and channel performance to identify drivers and opportunities for improvement
Marketing Goal Setting & Partnership
* Serve as the analytical thought partner to marketing leadership (UA, paid social, brand, social growth) translating objectives into measurable goals (OKRs)
* Build dashboards that track real‑time progress against goals and diagnose off‑track performance
* Lead strategic discussions on opportunities, competitive threats and focus areas
Team Management
* Hire, develop and manage a team of 6-8 marketing analysts and analytics engineers
* Coordinate with external partners (MMM consultants, attribution platforms) to ensure value while building internal capabilities
* Create a team culture that values rigorous analysis and fast business impact
Operational Management
* Own analytics for all marketing activities from planning through optimisation
* Improve collaboration between marketing and analytics: better experiment design, clearer measurement requests, faster insights, fewer ad‑hoc requests
* Dive deep into critical questions when needed (performance drop, new channel testing, competitive analysis)
Cross‑Functional Work
* Align with Finance on ROI, budget planning and revenue attribution
* Partner with Product Analytics to understand the full user journey from first touch to long‑term retention
* Work with Data Platform to ensure marketing data infrastructure scales with growth
* Collaborate with Product and Engineering on acquisition experiences and product changes impact
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How we work
We’re a mission‑led, product‑driven team that moves fast, stays focused and takes ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose and always raise the bar.
You’ll work with people who take their work seriously. It takes commitment, resilience and the drive to keep going when things get tough – because better health outcomes are worth it.
What you'll get
* Competitive salary and annual reviews
* Opportunity to participate in Flo’s performance incentive scheme
* Paid holiday, sick leave, and female health leave
* Enhanced parental leave and pay for maternity, paternity, same‑sex and adoptive parents
* Accelerated professional growth through world‑changing work and learning support
* In‑person collaboration and a hybrid work model, with 3 days per week in the office
* 5‑week fully paid sabbatical at 5‑year Floversary
* Flo Premium for friends & family, plus additional health, pension and wellbeing perks
Diversity, equity and inclusion
At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We welcome applicants from all backgrounds, communities and identities. We are an equal‑opportunity employer.
Read our privacy notice for job applicants.
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