1. A new role, continuing organic growth and benefitting from investment.
2. Leadership position and full ownership of marketing strategy.
About Our Client
Our client is a well-established UK engineering and manufacturing SME with a strong reputation, a loyal customer base and proven organic growth across UK and international markets. They are entering an ambitious new phase of expansion and are investing in senior capability to strengthen commercial performance and market presence.
Job Description
Key ResponsibilitiesStrategy, Planning & Commercial Impact
3. Build and deliver a clear marketing and communications strategy aligned to business goals and budget
4. Develop annual marketing plans with defined KPIs, performance metrics and ROI tracking
5. Ensure all activity is commercially justified and contributes to pipeline growth
6. Report regularly to senior leadership on performance, insights and ROI
7. Manage and optimise the marketing budget
Sales & Business Development Enablement
8. Partner closely with sales teams on lead generation campaigns and conversion support
9. Create sales enablement tools, case studies, presentations and bid materials
10. Support product launches and entry into new UK and export markets
11. Align marketing activity with CRM data, pipeline needs and customer journeys
Brand, Messaging & Content
12. Own brand positioning, value propositions and consistent messaging
13. Translate complex engineering and technical concepts into compelling customer-focused content
14. Oversee development of digital, technical and print content including websites, brochures, video and thought leadership
Digital Marketing & Analytics
15. Lead digital strategy across website, SEO, PPC, email and social media
16. Optimise website performance, UX and content
17. Use data and analytics to drive continuous improvement and demonstrate ROI
18. Manage marketing automation, lead tracking and reporting via CRM and digital platforms
External & Internal Communications
19. Manage PR, media relations and trade publications
20. Plan and deliver UK and international trade shows, exhibitions and industry events
21. Develop internal communications to engage both site-based and remote teams
22. Support leadership communications and company-wide updates
Stakeholder & Supplier Management
23. Manage agencies, designers, printers and digital partners
24. Act as a key interface between marketing, sales, engineering and leadership teams
The Successful Applicant
About YouYou'll be a commercially minded B2B marketer who is comfortable operating at both strategic and operational levels.You'll likely bring:* Significant experience in B2B marketing within engineering, manufacturing or industrial sectors* A strong track record of delivering measurable ROI and sales pipeline growth* Experience working closely with sales teams on campaigns, launches and customer engagement* Excellent communication skills with the ability to simplify complex technical information* Strong digital marketing expertise (SEO, PPC, analytics, CRM, websites)* Experience managing trade shows and international events* Budget ownership and agency management experience* Confidence working across both site-based and remote teams* You'll be proactive, commercially aware, accountable - and excited by the opportunity to build something meaningful.
What's on Offer
What's on Offer
25. £55,000 salary
26. 25 days holiday + 8 bank holidays
27. Hybrid / flexible working with UK-wide home-based options
28. Fully funded travel and accommodation when attendance at head office is required
29. Medicash health cash plan
30. Enhanced pension (above statutory minimum after qualifying period)
31. Death in Service benefit