Digital Tagging and Tracking Manager (Senior Web Analyst)
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Digital Tagging and Tracking Manager (Senior Web Analyst) | Leading Digital Business | Hybrid – North West (2–3 days per week in the office) | Salary: £55-£60K + bonus + benefits
Our client, a market leader in the digital sector, is seeking a Senior Analyst looking to make the step up into a Digital Tagging and Tracking Manager role to drive their data strategy and measurement framework. This is a fantastic opportunity to lead a specialist team and shape the data infrastructure powering a high-growth, technology-driven business.
The Role:
As Digital Tagging and Tracking Manager, you will own the end-to-end tagging and tracking strategy, ensuring robust data collection, governance, and actionable insights across a complex digital ecosystem. You’ll collaborate with senior stakeholders to translate business objectives into a clear, scalable data strategy that empowers decision-making at every level.
Key Responsibilities:
* Define and implement the digital tagging and tracking strategy across web and app platforms
* Lead, mentor, and develop a team of tagging and analytics specialists
* Ensure data quality, consistency, and compliance with privacy regulations (e.g., GDPR)
* Collaborate with marketing, product, and technology teams to deliver actionable insights
* Manage relationships with analytics vendors and oversee tool selection and implementation
* Troubleshoot and resolve complex data and implementation issues
About You:
* Extensive experience with Tag Management Systems (Google Tag Manager, server-side GTM essential)
* Proven track record in data governance, quality assurance, and stakeholder management
* Experience leading technical teams and delivering large-scale data projects
* Excellent communication and project management skills
If you’re ready to take ownership of digital data strategy in a fast-paced, innovative environment, please send your CV or get in touch for a confidential discussion at gary.wale@lorienglobal.com.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Analyst, Information Technology, and Advertising
Industries
Internet Marketplace Platforms and Data Infrastructure and Analytics
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