SureCare is seeking a senior, commercially driven Head of Marketing to build and lead a marketing function from the ground up, while playing a key role in wider business growth and transformation.
This is a high-impact leadership role with responsibility not only for marketing, but for shaping how the business drives enquiry generation, conversion, customer growth, and brand performance across a national franchise network.
We are looking for someone who can combine strategic leadership with hands‑on delivery, and who has experience operating within growth-focused, complex, or PE-backed environments.
Key Information
* Location: Flexible / Chester HQ
* Reporting to: Senior Leadership Team
* Salary: Competitive (Dependent on Experience)
Role Purpose
To design and deliver a commercially focused marketing and growth strategy that drives:
* Clear KPI‑led reporting and performance visibility
* Franchisee Lead Generation
* Sustainable revenue growth across the network
* Improved enquiry generation, handling, and conversion performance
* Stronger private fee payer pipeline and brand positioning
* Recruitment attraction and employer brand strength
Key Responsibilities
Strategic & Commercial
* Develop and implement a national marketing and commercial growth strategy
* Lead commercial transformation initiatives, aligning marketing, sales, and client engagement
* Introduce structured enquiry handling and conversion frameworks
* Build KPI‑based reporting to improve pipeline visibility and decision‑making
* Support investment readiness, growth planning, and potential M&A activity
Marketing & Brand
* Define and execute a multi‑channel marketing strategy (digital, local, national)
* Lead brand development and positioning, ensuring consistency across the network
* CRM implementation
* Data‑driven and AI‑enabled reporting
Operational Delivery
* Improve enquiry quality and conversion into customers
* Develop toolkits and frameworks for franchisees to improve local delivery
* Align marketing activity with:
o Workforce recruitment needs
o Local market dynamics
o Regulatory and operational realities
Leadership
* Build and lead a scalable marketing function/team
* Manage agency relationships and marketing budgets
* Operate at senior leadership level, contributing to board‑level discussions and strategy
Candidate Profile
We are targeting a senior commercial and marketing leader with a strong track record in driving growth and transformation.
* 15–25+ years’ experience across marketing and commercial leadership roles
* Proven success driving revenue growth (e.g., double‑digit YoY)
* Experience in:
o Multi‑site, franchise, or network‑led businesses
o Healthcare, care, or people‑led service sectors (preferred)
* Strong capability in:
o Enquiry generation and conversion optimisation
o CRM implementation and pipeline management
o KPI‑led reporting and commercial performance tracking
Highly Desirable
* Experience in high‑growth environments
* Exposure to:
o Investment readiness
o M&A support or integration
o Able to generate marketing revenue streams
* Experience in digital and brand transformation programmes
Key Characteristics
* Commercially focused and results‑driven
* Strategic thinker with ability to execute hands‑on
* Comfortable operating in ambiguous or build‑phase environments
* Strong influencer at executive and board level
* Able to balance:
o Customer growth
o Workforce/recruitment challenges
o Operational realities
Why This Role Is Different
* Opportunity to build a marketing & commercial function from near zero
* Direct influence on business growth, transformation, and direction
* High visibility at leadership and board level
* Ability to shape a scalable growth engine across a national network
Why Join Us
* Take on a pivotal role within a nationally recognised, fast‑growing franchise brand
* Influence real change and performance across multiple territories
* Collaborate closely with experienced leaders and entrepreneurial franchise partners
* Join a culture that champions inclusivity, support, and shared values
* 25 days holiday + bank holidays
* Pension (employer contribution)
Make a real difference!
This is a fantastic opportunity to join an engaging, established team at an exciting time.
Be part of a growing organisation that’s making a real difference nationwide. At SureCare, you’ll help shape our future, strengthening our brand, expanding our reach, and fostering a positive, values‑led culture.
If you’re passionate about delivering operational excellence and supporting success across a diverse franchise network, we welcome your expertise.
Take the next step and become an integral part of the SureCare journey.
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