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Role: Digital Marketing Executive – Castleford.
Salary: up to £30K per annum.
* Free parking.
* Contributory pension.
* Employee assistance programme.
* Employee benefits – discount scheme for retailers/cinema etc.
Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.
In this role, you will develop and drive the digital marketing strategy. To optimise brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.
Responsibilities:
This role requires focus in 4main areas:
* Strategy - develop the digital marketing strategy and digital mid-term business plan.
* Conversion - develop our online platforms to achieve commercial targets.
* R.O.I – measure and report our digital marketing return on investment.
SPECIFIC RESPONSIBILITIES
* Create digital marketing strategic plans (supported by manager).
* To plan and execute all multi-channel brand and tactical campaigns to achieve lead gen targets.
* To manage and develop our website (UX and online journey).
* To manage and develop our Ecommerce platform (in line with Europe) to achieve sales targets.
* To manage and further develop our CRM systems and marketing automation capabilities.
* To optimise the potential from our social media presence.
* To optimise the awareness & engagement from our online internal comm’s.
* To develop and implement a calendar of content – campaigns, social media and mobile app.
* To identify new and creative growth strategies through digital marketing.
* To measure and report on performance and assesses against goals (ROI and KPIs).
* To conduct any other duties as requested within the scope of your knowledge, skills and ability.
CORE MEASUREMENTS
* Targeted online sales of x per annum.
* Targeted lead gen of x per annum.
* Targeted internal comms engagement of x.
* Targeted social followers & engagement of x.
* Targeted digital ROI of x.
ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS
* Graduate calibre with appropriate marketing qualifications.
* At least 3-5 years of B2B Digital marketing experience.
* Experience of marketing automation & CRM (Hubspot experience an advantage).
* Strong CMS experience and management of company website.
* A social media native used to managing and developing corporates. platforms.
* IT skills (Microsoft Office Applications – Word, Excel, PowerPoint).
* Excellent verbal and written communication skills.
* Ability to build relationships with internal and external parties at all levels.
* An independent operator, able to use initiative, predict & solve problems.
* Organised with a high level of attention to detail and excellent project management skills.
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