Job Description
Role OverviewThe Planning and Campaign Manager will report directly to Interim Brand and Campaigns Marketing Lead. In this role, you will be responsible for:Key Responsibilities:
* Plan Integration: Lead the creation of an integrated Route to Market channel plan by collaborating with internal channel owners to refine and connect individual plans into a cohesive strategy.
* Project Management: Manage the Route to Market project plan using Microsoft Project, coordinate with Project Managers and Programme Directors to track progress, establish milestones, and identify risks and dependencies.
* Strategic Communications: Develop a phased, insight-led communications strategy in collaboration with the communications team to ensure a successful Beta launch and post-launch scale-up.
* Stakeholder Engagement: Create and manage an internal stakeholder engagement plan, ensuring effective communication across product owners, programme leads, analysts, and delivery teams.
* Reporting and Evaluation: Develop an evaluation framework for the integrated campaign, manage campaign reporting, and align performance metrics across various channels.
* Content and Messaging Coordination: Lead the development of core messaging frameworks and user propositions for use across all communication channels.
* Campaign Management: Plan and optimise paid campaigns, including channel coordination, asset production, and agency management.
* Cross-Team Collaboration: Work collaboratively with various teams to ensure alignment with broader ecosystem communications.
You will need to demonstrate the following skills and experience. To excel in this role, you will need to demonstrate:
* High level of experience in a marketing planning role within complex, multi-channel environments.
* Proven ability to coordinate and integrate 'route to market' plans across multiple disciplines including digital, editorial, PR, partnerships, and paid media.
* Strong project planning skills with experience in managing risks and providing updates to leadership.
* Experience in managing B2C and B2BC campaigns, utilizing both high and low-cost channels to amplify activity.
* Excellent stakeholder engagement and communication skills.
* Proficiency in Microsoft Project or similar project management software.
* Interest and/or knowledge in financial wellbeing, preferably within the pensions, savings, or financial sectors.
Desirable
* Experience in consumer service or government communications.
* Familiarity with beta service launches or product/service readiness planning.
* Experience in writing business cases and procuring marketing/communications services.
* Knowledge of website and digital journey development.
* Understanding of Agile and Continuous Improvement methodologies.
About UsThe Money and Pensions Service (MaPS) is based in Bedford, in a recently renovated modern office. This is a wonderful opportunity for you to become an integral part of a dynamic organisation, working to help people across the UK.At the heart of the Money and Pensions Service are our values – caring, connecting, and transforming, which are the foundation of our success. They permeate every area of our work and define all our business relationships and the way we work with each other. We’re not only looking for the best people to come and work for us, but we need people who align themselves with our values:
* CaringWe care about our colleagues and the people whose lives we are here to transform.
* ConnectingWe will transform lives through our ability to make positive connections.
* TransformingWe are committed to transforming lives and making a positive societal impact.
Our Inclusive Working EnvironmentBy fostering our values, we are immensely proud of the inclusive working environment that we have created. The diversity of our people is a strength that we embrace and wish to build upon, so we are committed to attracting people of all backgrounds. We work hard to ensure that we have a progressive approach to inclusion, equity, and belonging. We really do want our colleagues to “bring their whole selves to work.”Our colleague and ally networks encompass LGBTQ+, neurodiversity, women’s health, men’s health, ethnicity, and diversity.What We Offer
* Generous Annual Leave – 30 days plus Bank Holidays
* Pension scheme – contributions matched 2 to 1 (up to 10% of your salary)
* Interest-free loan for season tickets for buses and trains
* Cycle to work Scheme
* Subsidised eye tests & flu jabs
* Life assurance scheme
* Give as you earn scheme
* Employee assistance programme (EAP)
* PAM Assist and PAM Life scheme (Wellbeing)
* Enhanced family and sick pay
* Paid volunteering (2 days a year)
* Recognition Scheme
* Discounts portal to numerous retailers
Flexible WorkingAt MaPS, we take pride in our flexible approach to work. As standard, we work on a hybrid basis with a minimum of 2 days in the office per week. Hybrid working is a voluntary, non-contractual arrangement and our headquarters in Bedford will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business needs, but personal and other relevant circumstances will also be considered. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.Career DevelopmentIn MaPS, we take career development seriously. We actively encourage and support applications from our existing MaPS colleagues. However, we do follow...