About The Role
At allpay, growth matters, but how we grow matters just as much. We are looking for a General Manager – Revenue Growth & Expansion to lead our commercial growth in a way that is sustainable, responsible, and aligned to our purpose.
You’ll be accountable for driving revenue growth and market expansion, leading our Sales and Tenders function through a Sales Director (non‑Board). You’ll shape clear, evidence‑based growth plans and work collaboratively with our Founder, MD and wider Board, bringing proposals forward for discussion and sign‑off.
This is a Board level leadership role with real influence, balancing ambition with governance, and pace with integrity.
What You’ll Do
* Own and drive revenue growth across new and existing markets.
* Set the commercial and expansion strategy, aligned to allpay’s values.
* Lead Sales and Tenders via high‑performing sales managers.
* Lead pricing strategy discussions at Board level, ensuring pricing is competitive, sustainable, and aligned to value.
* Lead bid / no‑bid discussions at Board level, bringing clear commercial, risk, and capacity insight.
* Use market intelligence and insight to inform growth strategy, pricing, and investment decisions.
* Working closely with the Product Team, sponsor major bids, partnerships, and strategic opportunities.
* Bring well thought through growth plans to the Board and collaboratively agree the way forward.
About You
You’re a commercially strong, values‑led leader who thrives in an owner‑led, purpose‑driven business.
Resilient, with a determination to deliver real growth through high performance and personal impact.
You’ll Bring
* Proven experience delivering revenue growth and expansion in fintech, payments, or regulated environments.
* Senior leadership experience across sales, tenders, pricing, or commercial strategy.
* A strong track record of leading complex bids and pricing decisions, including senior‑level governance.
* Making data driven decisions using market intelligence and insight to shape strategy and challenge assumptions.
* The ability to engage openly and constructively with the Founder, MD and wider Board.
* Sound commercial judgement, with a focus on long‑term, sustainable value.
* A collaborative leadership style that builds trust, clarity, and accountability.
* Support the continued development of our Sales and Tenders capability, strengthening commercial discipline and confidence across the team.
Here at allpay, we follow an Office First working model, reflecting the importance we place on in‑person collaboration across our teams, most of whom are based on‑site. While we are open to discussing flexible working arrangements, a strong on‑site presence will be essential to support and guide our teams through this growth.
About Us
People are at the heart of allpay and we reward our employee with a competitive benefits package which includes a defined contribution group pension scheme, income protection, life assurance, an array of health and wellbeing options including private healthcare cover as well as an excellent Learning and Development offering.
On‑Site Amenities
* Subsidised café and restaurant: Enjoy quality food and coffee at discounted prices in our staff‑only on‑site café and restaurant
* Staff gym: Free access to our on‑site fitness facility – no commute to the gym needed
* The Sidings: Our lovely on‑site farm shop and café, open to the public and providing fresh local produce and a relaxing space
We appreciate your support in maintaining a smooth and transparent recruitment process. We are a company committed to Equal Opportunities. All roles at allpay Limited are subject to successful background checks including a DBS and Credit Check.
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