Overall purpose of role
Private Banking offers bespoke banking and investment solutions to high net worth and UHNW individuals across the globe. This role is focussed on clients in the North of England (Manchester, Liverpool or Yorkshire). It provides a comprehensive range of investment advice across all asset classes, wealth structuring advice and banking services.
Key Accountabilities
* New business origination. Identify, develop and secure new private banking relationships through personal and client referrals, Barclays Group internal networks and corporate and investment banking sources.
* Working as directed to achieve personal objectives and assist in achieving team targets for:
o New clients
o Assets
o Revenue
* Maintain the highest levels of client service and delivery.
* Act as key contact for banking products, credit advice and client queries.
* Deliver high quality bespoke advice, maximising value for our clients and negotiating the best commercial outcome.
* Act as the key interface between the client and other parts of the Barclays group, including:
o Wealth Advisory
o Discretionary Portfolio Management
o Investment Advisory
o Global, Investment & Solutions
* Provide the client with world class financial solutions.
* Be able and willing to discuss markets, their issues and opportunities with clients.
* Fully utilise the banker toolset, systems and platforms, and challenge current standards to continuously improve quality.
* Engage with digital technologies, products and solutions that are relevant to the Wealth business, and have the ability to use them to enhance the service provided to clients.
Stakeholder Management and Leadership
Private Bankers are expected to build and maintain effective allocated introductory relationships with key internal and external stakeholders in order to ensure effective opportunity streams for new clients, assets and revenues. They must take the initiative to partner and collaborate across the organisation and externally, driving performance. The Private Banker may work within a banker cell or alone, and is expected to be a strong team player and a self‑starter. The role does not have direct leadership accountability but is expected to exert influence on colleagues and contacts to secure positive outcomes for clients and the business.
Decision-making and Problem Solving
The Private Banker is expected to apply analytical reasoning and judgement to solve problems and deliver the highest levels of client advice and service. They must employ appropriate resources to drive continuous improvement and innovation, make informed, transparent decisions, and consider broader long‑term implications.
Risk and Control Objective
Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise Wide Risk Management Framework and internal Barclays Policies and Policy Standards.
* Ensuring conformity with global and market standards of client service.
* Ensuring conformity with all Barclays terms and conditions.
* Ensuring conformity with global and market conditions on AML and KYC.
* Ensuring conformity with global and market conditions on product delivery.
* Ensuring sales and business practices are within the regulatory framework.
* Keeping up to date with the latest regulatory standards on market education, training, suitability, capital adequacy and record keeping.
Person Specification
* Strong relationship skills and experience managing the needs of private client individuals and families. Effective in gaining an in‑depth understanding of clients’ needs and advising on a diverse range of wealth management solutions.
* Experience in controlling and monitoring risk within a client book.
* Experience in the Financial Services industry, ideally with retail regulated products and services to mass market and high net worth customers and asset management.
* Up‑to‑date understanding of general financial markets dynamics and current financial concepts.
* High aptitude and understanding of the digital landscape, with the ability to effectively manage clients’ changing needs.
* Relevant International market knowledge where appropriate.
Essential Skills / Basic Qualifications
* Degree level education.
* Appropriate regulatory qualifications.
Purpose of the role
To establish and nurture profitable partnerships with both corporate and individual clients. It is the bridge between the bank's offerings and clients' needs, ensuring mutual benefit and long‑term success.
Accountabilities
* Managing client relationships to identify clients’ financial goals, challenges, and risk tolerance, supporting analysis of data from various sources to identify trends, insights, areas for improvement and additional services.
* Researching and understanding the client's industry trends, regulatory landscape, and competitive environment to inform strategic recommendations.
* Designing customised solutions that address the client's specific needs and objectives, incorporating a range of products and services from the bank's portfolio.
* Communicating the value proposition of proposed solutions, justifying recommendations, and negotiating terms that are beneficial for both the client and the bank.
* Providing guidance to clients to support their financial decisions, offering expert investment advice, risk management and wealth management strategies, and updates on market trends.
* Assessing financial, legal, and operational risks associated with client relationships, implementing measures to minimise potential losses.
* Documenting all client interactions, transactions, and agreements to ensure transparency and auditability, and communicating findings effectively to support product development, service offerings, and overall bank strategy.
* Monitoring client satisfaction, revenue generated, and other relevant metrics to evaluate the effectiveness of relationship management efforts.
Director Expectations
* Managing a business function, providing significant input to function‑wide strategic initiatives and influencing policy and procedures for the function.
* Planning, managing and consulting on multiple complex and critical strategic projects, potentially business‑wide.
* Leading other people managers or acting as a deep technical expert and thought leader, training, guiding and coaching less experienced specialists.
* Providing expert advice to senior functional management and committees to influence decisions outside own function.
* Managing, coordinating and enabling resourcing, budgeting and policy creation for a significant sub‑function.
* Escalating breaches of policies or procedures appropriately.
* Fostering and guiding compliance, ensuring regulations are observed and relevant processes are in place to facilitate adherence.
* Focusing on the external environment, regulators, or advocacy groups to monitor and influence on behalf of Barclays when appropriate.
* Demonstrating extensive knowledge of how the function integrates with the business division and the Group to achieve overall objectives.
* Maintaining broad and comprehensive knowledge of industry theories and practices within own discipline, with up‑to‑date sector knowledge and insight into external market developments.
* Using interpretative thinking and advanced analytical skills to solve problems and design solutions in complex or sensitive situations.
* Exercising management authority to make significant decisions and certain strategic recommendations within own area.
* Negotiating with and influencing stakeholders at a senior level internally and externally.
* Acting as the principal contact point for key clients and counterparts in other functions or business divisions.
* Being the spokesperson for the function and business division.
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