At ADP, we are driven by your success. We engage your unique talents and perspectives, welcoming ideas on how to do things differently and better. The Sales Development Representative is responsible for creating the first impression of ADP with potential prospects, acting as a trusted advisor who helps prospective buyers overcome common challenges by uncovering pain points and sharing relevant insights.
Responsibilities
* Encourage prospective buyers to attend in‑person events and webinars.
* Set up and host conference calls with leads to discuss further assistance.
* Establish opportunities to develop prospects toward closed‑won deals.
* Generate new business opportunities across key markets for ADP’s Human Capital Management solutions.
* Research prospect accounts, providing high‑level insights and learning for prospects through conversations with C‑suite contacts, warm lead follow‑up, social media outreach, and marketing collateral.
* Promote ADP’s services, profile and research existing and emerging companies, and identify their business objectives and critical issues.
* Profile and desk‑research the existing database of potential clients, ensuring key details (decision makers, addresses, current suppliers) are identified and account structures mapped.
* Utilize specialist research tools and social media platforms to identify critical business issues within targeted accounts and monitor market trends.
* Build close business relationships with selected accounts to position ADP as a trusted expert during critical business needs.
* Produce a regular flow of qualified, sales‑ready opportunities—not just appointments.
* Collaborate with field sales on local campaigns or one‑off events (e.g., webinars), providing profiling and follow‑up support.
* Maintain accurate, up‑to‑date activity in Salesforce.com.
* Participate in regular one‑on‑ones with the SDR Team Leader to give/receive feedback, monitor performance, and identify training needs.
* Attend company training sessions and team days, taking ownership and responsibility for individual tasks and targets.
Qualifications
* Experienced Telemarketer/SDR or entry‑level candidate wanting to start a career in sales.
* Organized, driven, and flexible with the ability to work well with team members and stakeholders.
* Passion for technology and customer experience.
* Eager to learn and develop through shadowing senior salespeople and attending ADP learning events.
Competencies
* Target‑driven with an entrepreneurial mindset.
* Flexible attitude and willingness to challenge the status quo.
* Enthusiastic and ambitious, with a clear desire to progress in a large organization.
* Self‑motivated, confident, articulate with good business acumen and commercial awareness.
* Proficient at organizing effectively, prioritizing workload, and meeting deadlines with adherence to standards and detail.
* Strong understanding of the importance of processes and ability to communicate effectively, both verbally and in writing.
* Comfortable holding business discussions with high‑level executives and familiar with the role of social media in sales.
* Ability to build effective internal relationships with key ADP stakeholders and support colleagues, maintaining calm under pressure to deliver on tight deadlines.
About ADP
ADP is a global NASDAQ‑listed organization that provides cloud‑based Human Capital Management solutions, uniting HR, payroll, talent, time, tax, and benefits administration. It is a leader in business outsourcing services, analytics, and compliance expertise, and transforms human resources from an administrative function into a strategic business advantage.
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