Job Title: PPC Specialist – Paid Search (Healthcare Sector)Location: Remote (UK-based)Salary: Up to £40,000 per annumWhy Join Us?This is a unique opportunity to join a purpose-driven digital marketing agency that specialises in helping healthcare professionals and clinics grow their practices through expert online strategies. Here’s why performance marketers thrive here:Make a Difference – Your work directly supports doctors and healthcare providers in improving patient outreach and care.Remote Flexibility – Enjoy the freedom of a fully remote role while working with a collaborative and motivated team.High-Impact Campaigns – Own paid search strategy and execution for clients in a niche, results-oriented sector.Supportive Team Culture – Work in a values-led agency that prioritises people, performance, and professional development.Growth-Focused Environment – Be part of an expanding company with real opportunities to shape processes and grow your skillset.Key Role ResponsibilitiesManage and optimise Google Ads and Bing Ads campaigns across multiple client accounts.Conduct keyword research, competitor analysis, and ad copywriting tailored to medical and healthcare audiences.Monitor campaign performance and provide clear reporting on ROI, conversions, and CPA metrics.Test and iterate on bidding strategies, targeting, and landing page performance.Collaborate with content, design, and client services teams to ensure cohesive campaign messaging and landing experiences.Keep up to date with PPC best practices, algorithm updates, and relevant ad platform changes.Key Attributes Required2+ years' hands-on experience managing PPC campaigns, ideally in an agency setting.Proven ability to optimise for conversions, ROAS, and CPL within Google Ads and Bing Ads.Strong analytical skills with experience using Google Analytics, Tag Manager, and conversion tracking.Familiarity with the nuances of healthcare, medical, or regulated sector advertising (desirable but not essential).Comfortable working independently and remotely, with excellent communication and time management skills.Google Ads certification(s) preferred.